Loading...
Answers
MenuHow can I utilize persuasive language in a cold email survey to generate leads?
Answers
Your emails have a lot of room for improvement. You have to:
1) Give a 1 sentence intro
2) Get right to the point quickly in a clear and easy to understand way. Eliminate all the long winded and confusing language (i.e. everything in quotes: "business attitudes towards....provision")
3) Most people will be very wary of clicking links in a cold-call email. Both because it would take time, and because they're expecting to see a huge survey and/or a crappy app made by some schmo. To get around that negative bias, include an impressive screenshot of your app, and include all the questions of your survey, or if it is super long, include just the most interesting questions to pique their interest. Have those things be in-line, not as attachments. Doing these things will help make them curious and help convince them that it's worth clicking on the link (they'll trust you more).
4) If allowed in this project, look into other routes other than emails. For instance:
A) Post it to relevant subreddits (https://www.reddit.com/r/AlphaAndBetaUsers, https://www.reddit.com/r/sideproject, etc.).
B) Mail a small gift (e.g. a small chocolate) to companies, and have a note on the chocolate with an intro and a link (use an URL shortener) and QR code. Even if they don't go to the link on the note, you could do a follow up email in which you mention that you previously sent them the gift, which will increase your success.
In your initial message, I'd recommend something quite short. Just a sentence or 2 introducing yourself as a student and asking if they'd be willing to give some quick feedback to help you with your thesis project. Just that.
Assuming that's true, some people will respond. Then you can reply as a human being. Even that little bit of relationship building makes a difference.
Meanwhile, all the additional verbiage is off-putting. With the links in your opening email, it resembles a lot of spam that we're conditioned to quickly click past.
There is no magic potion in email marketing that I would recommend, and you would drink to make your emails look professional. Email marketing is just like tending a garden. You must give both plants and customers exactly what they need and analyse what they need. Over time, your techniques will improve, and you will yield better results. You can take online courses on email marketing in the meantime: https://www.hubspot.com/resources/courses/email-marketing
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath
Related Questions
-
How do I get people to subscribe to my email newsletter?
I would seriously consider launching a blog and posting content of the same type to the blog, in abundance. Then add a popup box to the blog to collect email addresses. Post daily blog posts about topics related to your blog and your newsletter. If you do this consistently, over time, you will build up traffic to your blog and also get people entering their email into your popup. This is the free way to do it...Evan WeberEW
-
How effective is Referral Key for generating leads?
Not totally clear on what you are asking, but if the questions is; does giving out a referral code to an existing user in hopes that they would refer another work? My experience (largely in B2B software) is not all that well, at least not without some sort of incentive. Even if your user is super satisfied with the product/service you are providing, simply giving them a code to give another person doesn't necessarily drive them to make the handoff. Now, two things. First, if you either incentivize the existing user with say a discount on his next bill or a free goodie, then he'll be more likely to do it... Even better, if you do that, plus give the referred user some kind of benefit, like a discount on his first bill, free trial or other goody, then it can work rather well. Second, all that said, know that referrals in general are gold. You should test and do whatever you can to get referrals. Generally @Leads360 we found that providing really high quality customer service (more so than even the best product) lead to referrals. To that point, our sales people worked in tandem with customer service in this way. Whenever a CS person realized they gave a great customer experience they would let the sales person know and they would then reach out to that customer while still warm from the nice touch and simply ASK for a referral. I was always surprised when we could get referrals simply by asking. I like to stick with 1 referral at a time, just ask for 1 person to be email connected with, don't overwhelm them with the statement "hey, can you refer your friends and colleagues to us", be specific. Something like "I see on LinkedIn you're connected with John B from ACME corp, I'd really like to speak with him about our product, would be willing to make an introduction for me".Jeff SolomonJS
-
What is the industry average conversion rate for cold emailing?
Cold emailing is just as bad for you and the recipient. Even if you have the perfect list, the attempt to sell in a cold email is rarely going to be effective. You're better off curating the list to the top prospects, find a mutual connection on LinkedIn or even just cold-invite them on LinkedIn,. Worst case scenario, send a 'permission pass' email where you simply gauge interest and let them know you won't be emailing them again if there's no interest. Keep it very short, non-commercial with just solid information/links to web, and an easy to reply yes/no answer.Ben IsaacsonBI
-
How can I effectively use an old email list from a previous business to jump start my next business?
Use the "audience" feature on facebook and import all of your emails. Facebook will match them so that you can ran ads to promote your new startup or service to whoever has a fb profile with that email. Happy to help if you need more infoHernan JaramilloHJ
-
How do you sell prospective student leads (email address, phone number, etc.) to online universities?
I know of a marketing executive at an online university. I will ask him your question and let you know what I find out. Cheers, FrankFrank FelkerFF
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.
