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MenuBootstrap an MVP in the financial field, how to comply with financial regulators without paying huge on legal?
Say you would want to build an MVP for a site similar to covestor.com or wealthfront.com. How could you do this without paying huge legal fees?
Answers
The only way that I can think of is to get a legal adviser on the management/board team and give them an equity stake in the company.
Long-term, it's likely to cost you more in real terms though.
I think the true definition of MVP in this case is not a fully functional site but rather strong indications of customer intent, which based on specific regulatory issues might only be able to be "sign-up to learn more" at which point you could do some customer interviews. Depending on what exactly is the nature of the site, you might be able to test some other key behaviors and assumptions without tripping-up into regulatory issues.
I've seen companies in this space spend their entire $1m+ initial funding almost entirely on lawyers.
Another answer I wrote on Clarity advised a SaaS entrepreneur to spend as little on legal fees as possible. While the same advice applies here during your MVP, once you want to start building a real service, it's likely that you will have to spend significantly on legal. Ideally, you, a co-founder or a close adviser have a background that reduces some of your legal outlay.
Happy to talk through MVP experiments with you that can maximize your learning.
By definition, an MVP exists to prove some assumptions you have. It may not even need to be fully functional. Depends what assumptions you're trying to validate. A lot of MVPs (including my original one) were just clickable prototypes using Photoshop, HTML, CSS, etc. with not much more behind it.
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Please realize that my suggestion would be slightly different if I knew which two countries. However, without knowing that here's what I'd suggestion: 1. Since you're just getting started figure out which country provides the best legal benefits for starting a company. This should include tax benefits, legal protection, and ease when it comes to filing paperwork (incorporating, managing payroll, taxes, etc.). This will undoubtedly save you time and money moving forward, and staying lean. 2. Once you've established your home base country, you'll still need to hire people in the other country as you scale. You may want to think about using a service like oDesk or Elance, not necessarily to recruit people but to manage ALL the paperwork associated with hiring international people. They will of course be given contract status. If you are going to be providing employees equity then I'd suggest consulting a lawyer for how people in the non-home base country will be treated. 3. Reporting revenue. You need to be very careful about whether you are providing goods and services. If it's goods keep in mind that you might be subject to tariffs. If you're providing services then I think you might be in the clear, but please double check. Finally, some countries might have an issue with where the revenue was actually made i.e. are you sitting in your office in your home based country while servicing clients in the non-home base country, or are you actually in the non-home base country. 4. No matter what you'll need to setup a remote working environment for yourself. Invest in the best technology you can, and find clients who are willing to utilize your services on a remote basis. Here are a few additional posts on running a remote team that I've written: http://femgineer.com/2013/09/running-remote-and-making-progress/ http://femgineer.com/2013/03/how-to-transition-to-a-remote-team/PV
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