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Sales: What are some interesting / unique methods or hacks to identify and sell to "hard to find" or "hard to reach" customers?
DW
DW
Dan Waldschmidt, Business Strategist, Speaker & Ultra-Runner answered:

There are no real "hacks" to reaching customers. It's just a bunch of hard work -- in 4 real steps:

1. Strategy -- identify what makes you unique / how you drive unique value to that "dream client"
2. Process -- put in place the steps to email / call / connect with them
3. Tools -- use smart tools to manage your time and the comunication (do.com, infusionsoft, rapportive, streak, etc...)
4. Connections -- ask for specific help in executing your strategy

There are no long term shortcuts or "hacks" to this. It's just hard work. BUT -- once you have your prospecting factory set up you drive massive results.

(I'm happy to share more specifics if you are interested)

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