Question
I've just recently demoed a service delivery and collaboration platform to a large firm. They liked it but told me that for such technologies from single founders or small companies, they usual prefer to buy the technology and develop it in house.
My options are:
- sell the technology to them, and join them for a few months to make it relevant to their use cases.
- build it into a SaaS product, try to get them as clients, take care of hosting, support, customisations, SLA etc.
This is a platform that we built to support our service business. We didn't build it out as a platform to be sold. We don't have a dedicated tech development or support team for the platform and would essentially start from scratch.
What would you advice ?
Answer
Build a business around it! Worse thing that could happen is you try and end up having to sell it afterll. If your solution is innovative and provides value innovation plus:
1. focus
2. compelling tagline
3. divergence from other products
you can build yourself a niche product that targets a very specific set of needs and promote it very easily and clearly.
My name is Humberto Valle, an Arizona based true strategist. I have helped individuals and companies alike develop clear objectives and paths to achieve them incorporating current resources, marketing and operational efforts as well as key partnerships.
