Question
Hello, A large Retail investment bank is interested in using our services to revamp its IT Systems for its credit card reward/ loyalty points. As part of our proposal we need to on-board a few large merchants ( for example Best Buy, Staples etc) that will accept this Bank reward points on its checkout site.
What is the best way to approach these merchants ? Which department/org of the merchant typically deals with reward points and business development with retail banks.
How do I approach these Merchants ?
What kind of help we can hire that will help us in capturing these merchants.
Thanks
Answer
Usually it's the marketing department that will handle this at mid size companies. I would straight up cold email them to see if they're interested in participating and even if they're not interested, I would ask what would they like to see as a merchant in a product like yours. That way you will learn a lot about what merchants are actually looking for.
