Brand stories come from a good company vision, Clear company beliefs, and precise values. If you are having trouble, keep revisiting those concepts. Make them more transparent, drill into what it all means. The attraction comes from your marketing. Once you have a clear brand story and messaging, you amplify that through marketing. The first thing to know is whose attention you need. Then where are they? Of trying to get their attention, hence what type of content, ad's, flyers and whatever else you can think of doing.

Reach out to me if you need more assistance in getting the creative juices flowing.