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Pricing Strategy: How important is being in a similar "pricing range" as your competitors in a SaaS business?
BM
BM
Ben Murray, SaaS CFO, TheSaaSCFO.com answered:

In my experience and industry, it helps to be in the ballpark as the competitors but not the same. If you are much higher, you better have a great story and message. If you can't differentiate your product for the price sensitive buyers then it is hard to stay in the running. Pricing is a hard topic and you might have to experiment a bit.

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