Relentlessly obsess over the problem facing your ideal B2B client and how you will solve that problem for them.

I've written hundreds of thousands of words on this topic on my blog: www.shaunnestor.com

The highlights are:
1. Know your goals and objectives
2. How how you will measure your performance to those
3. Understand your audience and their needs
4. Articulate how you will meet the needs of that audience on the platform of their choosing
5. Design the content (graphics, text, etc) to roll out
6. Measure, measure, measure
7. Adapt and adjust

There is no one-size-fits-all marketing tactic for either B2C or B2B. Just as building a house requires different materials and tools, but the basics are the same.

The foundational elements (which I outlined above) are the same regardless of industry, product, customer, or price point.

The biggest mistake brands make when creating a marketing strategy is thinking about it from *their* perspective rather than identifying the problem of their customer and solving it.

I'd love to help more. Book a call and we can get into the specific tactics you will need.

I've helped hundreds of brands around the world create successful social media marketing strategies.

All the best,
-Shaun