The brand has the word and in it like Frank & Oak. I feel it's easier and better to have a shorter domain.
According to research from Domain Name Stat, 43% of all domains have the “.com” extension. While there are many successful websites with a “.net” and “.org”, your website will probably do better if it has a “.com” extension. If these are taken too, you would be better off brainstorming a new domain name. Creative and brandable are always better than generic. A brandable domain name is unique and stands out from the competition, while a generic domain name is usually stuffed with keywords and unmemorable. These are horribly generic. When people hear those domain names, there is a trust factor there. In general, when it comes to the length of your domain, shorter is better. Easy to pronounce. Your domain name should be smooth and punchy – hyphens and numbers get in the way of that.
You can read more here: https://websitesetup.org/choose-domain-name/
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath
