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MenuThis is really not a SaaS question as much as it is a simple marketing question. And, the assumption is you do not have $20 million to spend on marketing.
1. Focus - identify one buyer persona. Who is your ideal customer. Everyone equals no one!
2. Simplify - too many choices confuse buyers and slow or hinder sales.
3. Test - do some targeted marketing and monitor the results closely.
4. Pivot - make changes in your marketing and pricing quickly based on your results.
Summary: build a sales funnel targeting a single buyer for a single product/package then up sell them as appropriate. Focus on your sweet spot. Don't try to appeal to everyone.
Hope that helps. I noticed some good advice mixed in with the other answers. Good luck!
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