the startups.com platform about startups.comCheck out the new Startups.com - A Comprehensive Startup University
Education
Planning
Mentors
Funding
Customers
Assistants
Clarity
Categories
Business
Sales & Marketing
Funding
Product & Design
Technology
Skills & Management
Industries
Other
Business
Career Advice
Branding
Financial Consulting
Customer Engagement
Strategy
Sectors
Getting Started
Human Resources
Business Development
Legal
Other
Sales & Marketing
Social Media Marketing
Search Engine Optimization
Public Relations
Branding
Publishing
Inbound Marketing
Email Marketing
Copywriting
Growth Strategy
Search Engine Marketing
Sales & Lead Generation
Advertising
Other
Funding
Crowdfunding
Kickstarter
Venture Capital
Finance
Bootstrapping
Nonprofit
Other
Product & Design
Identity
User Experience
Lean Startup
Product Management
Metrics & Analytics
Other
Technology
WordPress
Software Development
Mobile
Ruby
CRM
Innovation
Cloud
Other
Skills & Management
Productivity
Entrepreneurship
Public Speaking
Leadership
Coaching
Other
Industries
SaaS
E-commerce
Education
Real Estate
Restaurant & Retail
Marketplaces
Nonprofit
Other
Dashboard
Browse Search
Answers
Calls
Inbox
Sign Up Log In

Loading...

Share Answer

Menu
SaaS - Enterprise & SMB B2B: In SAAS, Can we have different Pricing plans for Different Products being offered to our Clients.
NJ
NJ
Nefin John, Technology, Data, Product and Startups answered:

I am assuming that the optimal price and pricing tier is out of scope for this discussion. The problem is company X as A,B,C,D,E Products and can the price be a,b,c,d,e ?

The answer is "ITS ALWAYS LIKE THAT" if you are selling 5 different product with can function independently and and got noting to do with each other. Like SOAP, SHOE, BAG, CAR and PENCIL ..

The moment you have 5 products that can be linked to each other, under the same umbrella (website or any other channel), we get into a situation of PARADOX OF CHOICE ! And this may hamper the conversion.

A simple way to solve the above issue is to keep separate landing pages and pricing details for each product. Check out https://www.atlassian.com/software

Another great example (not SaaS but the concept is same) is TESLA MOTORS. http://www.teslamotors.com/ They have 4 products. 2 are cars and the remaining 2 are battery related. It is a sub-portal within the site.

Getting into details
-------------------------
Assuming that the product are related to each other (unlike tesla) there are 3 scenarios

A) Each Product is a standalone and not an extension of each other
. E.g ADOBE http://www.adobe.com/products/catalog/software._sl_id-contentfilter_sl_catalog_sl_software_sl_mostpopular.html
E.g Photo editing, Video editing, and Video distribution. The market segment or target market is same but each prospect may buy any 1 or 2 or all the 3

Strategy - (1) Avoid clutter and have sub-portals (2) Up-sell and Cross-Sell the most appropriate next buy (3) Provide a bundle one price deal (E.g COMCAST Phone + Cable + Internet for $99 a month. Each individually could cost $199)

B) Each product is a standalone but is also an extension to each other. It has the SYNERGISTIC EFFECT when integrated or used in the same ecosystem
E.g
OFFICE 365 (https://products.office.com/en-us/business/compare-office-365-for-business-plans)
ATLASSIAN (https://www.atlassian.com/software)

Strategy - (1) Tiers (Basic to Premium) as per your understanding of your target's behavior. This definitely needs experimenting E.g OFFICE 365. Each tier has different set of products too. (2) Consultative Cross Selling (E.g https://www.atlassian.com/purchase/product/jira-software ). When you buy JIRA, they suggests what else goes with it.

-----------------

The largest Product page I have ever seen is MICROSOFT AZURE (https://azure.microsoft.com/en-us/ ).
- More that 2 dozen products
- All different pricing, with trial and free offers
- A customer may need a combination of 5-6 products at-least to build a solution

strategy (1) Pricing calculators to relieve anxiety (2) Detailed documentation with use case and examples (3) Well done 'information architecture' (ia) while categorizing the various products under different groups.

Hope it helps...
Nefin

Talk to Nefin Upvote • Share
•••
Share Report

Answer URL

Share Question

  • Share on Twitter
  • Share on LinkedIn
  • Share on Facebook
  • Share on Google+
  • Share by email
About
  • How it Works
  • Success Stories
Experts
  • Become an Expert
  • Find an Expert
Answers
  • Ask a Question
  • Recent Answers
Support
  • Help
  • Terms of Service
Follow

the startups.com platform

Startups Education
Startup Planning
Access Mentors
Secure Funding
Reach Customers
Virtual Assistants

Copyright © 2025 Startups.com. All rights reserved.