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Google AdWords: How can I advertise on different forums where users are talking about my competitors?
MV
MV
Michael Von Irvin MBA BSN RN, Business & Marketing Success Consultant & Coach answered:

Focus everything on how your product helps "them" get what they want. Your USP. It is not just about your "brand" at this point. Describe the benefits of your product, then introduce the brand name as the one that best provides those needed and wanted benefits.

Best of Luck,
Mike
From the Trenches to the Towers Marketing

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