Loading...
Answers
MenuWhat type of ad format/suggestions would you have in running a Facebook ad campaign for an open job position a national company is recruiting for?
This question has no further details.
Answers
I'd run a lead ad targeted towards people with similar job titles or at competing companies. Include relevant job information (title, salary range, etc), then promote the ad as "easy application" and require full name, email and phone. Once they apply, send an email requesting their resume or get them on the phone. I work for a digital ad agency (AdvertiseMint) that specializes in Facebook and Instagram ads, we could help you set these up if needed. - Brian
This really depends on the job and market you're targeting. Like the other poster said you can target job titles at competing companies. You can target interests related to the business as well. The ad is critical as you want to ensure its optimized for performance
Look at the major brands and what they use and do the opposite. You need to write your ad as if you are speaking to only one person at a time. That person is your idea candidate. Just pretend that you could say something like this, "Hey Bob Smith, this is the perfect job for you. Read this ad and I know you will agree." Of course you can't do this, but you can keep in mind that you are focusing on one not the many. Secondly, write out at least 20 reasons that this candidate would want the position and try to get at least the top 3 in your ad.
I hope this helps.
Best of luck,
Mike
Recruitment via Facebook is quite easy. Facebook is the platform where everyone spends the most time. More than a billion people log into Facebook every day. Your organic reach on Facebook is limited to friends of your employees. You need people who live near your office. It is highly unlikely that your current employees will relate to someone who is perfect for the job – and even if they are, that person could easily miss it in their news feed. Any great Facebook Ad needs great visuals. Facebook's ad targeting is mind-blowing. Demographics are another critical element of Facebook ad targeting. In addition, you can target your ads, so they show based on a Facebook user's employer, job title, industry, and office type. Interests are another important aspect of Facebook ad targeting. First off, check out the relevance score on this ad: a 7 out of 10. On Facebook, engagement is the key. The higher your engagement, the higher your rewards from Facebook. Therefore, you need to know exactly who you want to hire. Targeting your audience based on the demographics, interests, and behaviours that fit your open position will result in more relevant ads and higher engagement.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath
Related Questions
-
What will happen if I bid lower than the recommended price for Facebook ads?
It's actually very smart to do it the way you are doing it. We do this all the time and have tested it extensively. What you want to do is to see if your ad is getting enough "reach" at the 20 cent click level. Reach is the amount of times your ad is shown. If there aren't many others bidding, you can bid pretty low and still get lots of reach. However, if your ad isn't getting shown much, you'll know that you should raise your ad price. Make sure you also test using Optimized CPM versus paying for clicks as well. Hope that helps.PG
-
What is the difference between #topics and precise interests when choosing audience on Facebook ads?
Topic targeting is a broad way of targeting people who've expressed interest in that topic or "related topic". It's a good option if you want to create awareness, do branding or generate likes. But when your end goal is sales/leads - it's good to go for precise interests as that's like exact match - and it ensures that you're reaching only those people which you're actually targeting - not related ones.KS
-
Why are my Facebook and Twitter ads delivering very low impressions?
Your interpretation of Facebook's ad platform is pretty accurate and it may not be the best fit for your purposes. This may not be the answer you're looking for, but I don't feel that traditional FB and Twitter ads offer the quality or quantity of leads you are looking for. Given that you are hyper focused on location, you want to target groups / events / organizations in your area. You are targeting small business owners so you may want to target professional networks like LinkedIn. Posting into local groups or running ads should be more successful than FB and Twitter. You are targeting business minded people while they are on a business minded network. I'm sure you are targeting ad networks because they are automated and light touch. But you may want to look at listing on websites like https://www.sharedesk.net/. Lastly, there's always a good old fashioned Craigslist post! :) If you would like to talk more about your options, feel free to give me a call. Best of luck!BK
-
What is the best advertising platform for generating revenue for a skincare startup (1 product offer)?
Hi There are Facebook advertising techniques that would allow you to target competitors followers, related beauty or skincare pages followers then target them with your advert going to a landing page with a buy now unmissable offer to capitalise on your conversions. Because most people do not buy first time, I would then re-target them with the offer on their Facebook newsfeed so they do not forget you, adding to your conversion. Facebook is by far the cheapest for adverts Google would be crazy prices for this type of product. You could also look at placing with affiliates and let them do all of the marketing work and your cost would be fixed, but there is a lot of competition for affiliates in this sector so maybe difficult. If done right on Facebook with a laser targeted campaign with landing page you should be looking at $0.25 to $0.30 per 1,000 views with a decent conversion making the cost per conversion very low. When you target people you know would be interested in your product it is always best to do a CPM campaign rather than a CPC as this is a waste of money, if launching this product there is no market price other than competitors products so you can show it as a high price then do a landing page with a launch offer only available for a limited time with a count down clock, even offer referral discounts if they share on Facebook. Hope this helpsMM
-
Why is my landing page not converting after a thousand clicks of my FB ad?
Conversion at the page level is often impacted by who is showing up - and could be indicative of a mismatch between the ads you are running, the audience they attract, and the messaging on the landing page on arrival. You're also asking for both a phone number and an email address - while offering very little information in return - like what cities this is available in - what it costs - how long it takes, how it's different / better than other services in this same vein. Consider narrowing the focus of your ads down to a single city, and then customize the lander to include challenges specific to that city that this would eliminate (the long Saturday lines at XYZ Market - traffic on the crosstown etc) and reference brands and stores they'll know. The more you can make the landing page a reflection of your user and the problem you're hoping to solve for them - the better. Right now, it's not reflective at all - leaving most details to the imagination. Once you've dialed in on the approach in a single locale, you can expand your campaign by repeating the process (still customizing per market). I hope this helps.RR
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.