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Question

I'm planning to launch an ecommerce site selling art prints on fine art paper, canvas, tech and fashion accessories. But whereas bigger websites work with thousands of artists, I'll focus on a very specific niche of artists. Because of the size of my business (small, self-financed and bootstrapped), I'm not able to have production costs as low as the bigger sites. Is the fact that I'm niche enough to justify the higher prices? What else could I do to bring more value to my offering without lowering the prices?

Pricing Strategy

Answer

Victor Levitin - Award winning eCommerce expert, 10 yrs experience answered

We were in the same situation (not possible to offer competitive prices), managed to get an edge over the competition by putting all of our focus on one competitive advantage. I wrote a post about what we did -
http://blog.crazylister.com/7-ebay-hacks-we-learned-growing-ebay-sales-from-zero-to-100k-month-part-1/

Hope this helps!