Question
I'm planning to launch an ecommerce site selling art prints on fine art paper, canvas, tech and fashion accessories. But whereas bigger websites work with thousands of artists, I'll focus on a very specific niche of artists. Because of the size of my business (small, self-financed and bootstrapped), I'm not able to have production costs as low as the bigger sites. Is the fact that I'm niche enough to justify the higher prices? What else could I do to bring more value to my offering without lowering the prices?
Answer
