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MenuWhat is the best method to get a paid sponsor for my on line living well with diabetes show?
I am a inspirational speaker living with type one diabetes. My show, The Sugar Free Shawn Show, is an on line show that serves the diabetes community of healthcare providers and patients.
Answers
Creating a beautiful visual deck that shows the branding of the company, prior successes and of course core numbers on who your target audience is, how broad the reach is and how that creates benefit for the sponsor is key!
(Full Disclosure I am on the team at BSA)
At BuySellAds.com we make it really easy for independent publishers and content producers to do exactly what you are trying to achieve.
Check out how easy it is to embed scheduled sponsorships to your site. http://blog.buysellads.com/2013/new-bsa-pro-feature-scheduled-sponsorships/
We also allow publishers to install a sales widget featured here that combines all the pertinent demo data that Charlie mentioned. ex. http://www.cultofmac.com/advertising-with-cultofmac-com
This allows advertisers to schedule and sponsor directly from you.
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When producing an outdoor ticketed event is it better for me to seek an investor or sponsorship? Or both?
I dont think the location or type of venue matters much in your ability to pursue and negotiate opportunities for vendors, sponsors and or investors. The easiest to pursue is vendors - in fact most smaller events are paid for by the vendors and sponsorships from local organizations who want to reach your type of audience. Make a description of the type of crowd you will attract and then make a list of potential products/companies that might be interest in advertising there. Create and sell packages to them. That approach is probably much easier than pursuing a random investor whom you have negotiate a lot more than just the ad pricing and can delay things. Unless you know someone who can give you money w/ little questions asked then go for the vendor/sponsorship route.HV
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How do you compensate a free-lance individual brought in to create a pitch deck and lock in sponsors?
Hello! I work with a bunch of freelancers on Upwork.com so you can pay them directly through the platform on a flat rate or hourly rate. If this freelancer gets sponsors for you, you can give them a percentage of the sale as a commission. Sales reps usually receive somewhere between 10-20% of the sale so you can use that as a gage for your freelancer and how much money they will be bringing in. For flat rate you can do hourly or project based on how many hours you assume this freelancer will work. If you want to further discuss feel free to set up a call!LC
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If you own a marketing firm and you get a percentage from clients, what is a decent agreement and term?
We do marketing partnerships with some of our ongoing accounts. Terms vary from fixed-fee retainers through fixed amount + 10-20% split share to 30-40% fee on new deals. Depending on the specifics of the business and the marketing services provided, the percentage could be for a specific product/service, or the entire business. We do inbound marketing and partnership outreach which increases the brand awareness, grows the email lists of our clients and allows for scheduling cross-promotion campaigns and webinars that support the entire business - hence the added benefit of shared revenue across all products and services. Limiting revenue share for a product is more applicable for larger businesses that have an established marketing and advertising strategy and bring a good number of customers this way. Then a marketing strategy could be shaped around a specific product or a solution which justifies partnering only on a specific venture.MP
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Who is the best person or, said another way, what is the best role in an organization to reach out to for corporate sponsorship?
I don't think there is a role. I think you need to determine the responsibilities and motivations a person might have for sponsoring and speak to their needs related to it. In my experience, the people with these interests in a company don't reside in just one role.JR
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What are best practices in splitting up the business profits between to partners?
Hi there. I help people buy and sell businesses and also do a lot of consulting for people with partnership issues. Your question seems to ask what percentage of ownership should go to each initial shareholder when setting up a company. You can choose to do this in a number of ways. Some people keep it simple, they go with 'percentages' of ownership. This can make it difficult when the idea of new partners or investors comes up. A second, more sophisticated, approach would be to look at the value of what each is bringing as an 'investment.' For example, if each is investing a year of labour, what is that worth? A nominal share value can be used and shares issued based on this investment. This helps to distinguish between what is invested and what is earned in the form of wages or salary. For example, if one partner contributes $50,000 in cash and does $20,000 worth of labour for which he draws a wage and the second partner simply donates $50,000 worth of labour, then both have equally contributed to the equity of the company even though only one has given cash. Business owners need to distinguish between what their 'job' is in the business and their role as owners. Think of what if would be like to work in a large corporation while also owning some shares. Your day-to-day would be all about your job and the wages you earn. Your activities as a shareholder would be about setting strategic direction. When I help partners get going we always have to put an organizational chart and job descriptions in place to keep people on track with what they do every day vs. what they do as owners. This helps to determine the value of the invested equity as well. Watch this video to get a further idea of how shares work in a business: https://youtu.be/1EjKjSAd1F8 Please arrange a call if you'd like to discuss your specific situation. David BarnettDC
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