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Marketing Strategy: How do you set up affiliate marketing for a website?
KS
KS
Karen Swim, APR, Public Relations, Marketing, Communications answered:

I would do a cost-benefit analysis to determine whether to build or buy. If affiliate marketing is part of your core competencies and you need specific customization, then it may be worth the cost to build. If not, there are great programs out there that will allow you to run your affiliate marketing programs.

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