Loading...
Answers
MenuHow do you set up affiliate marketing for a website?
I am a universal wishlist company which is adding new vendors to the site. Should I hire a company that provides this service or build my own system? What are the important factors I should keep in mind to offer the vendors?
Answers



I've been an affiliate, an affiliate manager (certified, won industry awards etc), and now run an agency that also does affiliate program management for companies (among other things).
There are many great options out there for companies just starting out in the affiliate space. I'd recommend starting with an affiliate network such as Commission Junction, ShareaSale, Impact Radius or Linkshare. Each network has its own strengths and weaknesses, but all of the major and trusted networks do a good job of vetting affiliates, allowing you to refresh creatives often, and track activities and performance without too many headaches.
After picking the network and having the program set up, you'll want to have a good and knowladgeable affiliate manager to handle the program, provide new ideas for creatives, keep track of stats, recruit potential affiliates, and monitor those in your program for fraud etc. It's a rather demanding job, so many companies contract out with agencies such as ours as "OPM's" or Outsourced Program Managers to take care of all the details and provide a steady stream of income.
Let me know if you need any further help, insight, or program management!
Sam


I would do a cost-benefit analysis to determine whether to build or buy. If affiliate marketing is part of your core competencies and you need specific customization, then it may be worth the cost to build. If not, there are great programs out there that will allow you to run your affiliate marketing programs.


Affiliate marketing is simply a way to earn money from another company or individual by promoting their products or services online. Making money while you sleep is the dream for most digital marketers. Affiliate marketing is considered passive because you can theoretically earn money just by adding an affiliate link to your site. Affiliate marketing is popular among digital marketers since it is a straightforward way to earn some additional income without having to shell out any money in advance. It requires a concerted effort in pushing products and services through all possible online mediums. By investing your time in the right affiliate marketing strategies, you will gradually accumulate streams of passive income. Each time a sale is made, the merchant and the publisher each receive a share of revenue according to their contribution.
You can read more here: https://www.namecheap.com/guru-guides/affiliate-marketing-101/
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath
Related Questions
-
Can you really make a full time income from Adsense or affiliate marketing?
Yes if you have a site that has traffic these can be great streams of revenue. If you google my name and check or Adsense check you will see me holding a check and what can be possible :)
-
How can I go about finding a business partner for my startup?
Hello! Aside from the typical website platforms, I would recommend using Twitter's hashtags and user handles. Try following and using the ones that your potential prospect or otherwise ideal partners would be following and start sharing about your work, your progress, and outreach for a potential partner. If possible try to be local when doing so. But obviously, some to use include Startups.co, Basecamp, Inc 500, yesPHX, BetaBulls, MPV, Lean Startup, Lean Methodologies, TechCrunch, etc.
-
I just opened a small, upscale, boutique style hair salon. Any ideas on how to market?
I have no experience with salons, but marketing is my thing. So I'll give you some suggestions of what to think about, followed by what to do. Do you have clients already (let's say from your working days at another salon)? If so, you can start profiling them. You can ask them to fill out a form in exchange for a free gift (maybe one of those creams you use in the salon), or an entry to a raffle (where the prize is valuable). In the profiling, you want to look out for which neighborhoods they live in, what kinds of activities they like to do, what kinds of social events they love to do, and their occupations. Then, using each of those profile data, you can market to more prospects who share the same characteristics. For example, - You can set aside a budget to send flyers to specific neighborhoods. In order to get people into the door, maybe you can offer a certain procedure for free in exchange for opportunities to win new regular customers. (You could theoretically do this with Groupon too, but you have less control of who comes into your door) - You could set up joint venture relationships with organizations like ball room dancing schools, professional associations, etc. You could offer an exclusive discount with those groups to entice potential customers to try out your service. More opportunities for you to win regular customers. - With certain demographic data, you can probably make the same offer by advertising on Facebook. If you target specific enough, you can get the price of acquiring the lead to be pretty cheap. You would have to figure out your typical lifetime value of your customers before deciding whether advertising on Facebook would be worthwhile. One last thing, you can offer gifts for your existing customers if they refer you people. If you have any more questions, I'm happy to chat with you. Hit me up on this platform.
-
What is the most creative way to introduce myself (and therefore my service) to 100 key decision-makers without selling or pitching anything?
You've answered your own question. Reach out to your prospects with the question, such as "How would you...". Ask what people want then give it to them if you can with integrity and thoughtfulness.
-
How do you get your first customers for a consulting business?
Back when I started LinkedIn wasn't as huge as it is now. I wish it was. I didn't have a large network and those networking sessions NEVER brought me any clients. I used to go to all sorts of them hoping to get clients. There were a couple of nibbles here and there, but never anything serious. The only thing that helped was reaching out DIRECTLY to people in my target market. That meant cold calls and cold emails. I'd sell myself while thinking about their needs. Once I got a few bites I'd build good rapport by keeping in touch, asking questions, repeating back what they were saying so that they knew I was on the same page and kept my promises. If I said I'd call them back next Tuesday at 2:15 I'd do so. Eventually I built trust with them without having a network, or an insane amount of experience. Oh and the most important thing about consulting is to LISTEN. When those first clients notice that you're truly listening and you're not selling the cookie cutter solutions everyone else is trying to sell them that's when you got them hooked. You start to understand their problems, fears, and see through their eyes and not just yours. A network will help, but in the beginning just good 'ol salesmanship will get the ball rolling.