Question
I am a universal wishlist company which is adding new vendors to the site. Should I hire a company that provides this service or build my own system? What are the important factors I should keep in mind to offer the vendors?
Answer
I would do a cost-benefit analysis to determine whether to build or buy. If affiliate marketing is part of your core competencies and you need specific customization, then it may be worth the cost to build. If not, there are great programs out there that will allow you to run your affiliate marketing programs.
