There are a lot of variables, but there are some key factors to look at.

For the sake of argument (and probability), let's make the assumption that your leads can be converted to customers using an email sequence.

1. What drives the initial sign-up? And does the autoresponder stay consistent with the promise of the opt-in form? If the opt-in promises something like "exclusive content" and instead delivers sales pitches, subscribers might feel lied to.

2. What value does the autoresponder offer? Is it only discounts and coupons, or are you giving free information that's immediately applicable? To put it another way, if you were NOT selling a product, would there be any content left in your autoresponder?

3. Are your emails clearly written? How many links per email? How mobile-friendly? How visible is the call to action?

4. Are you creating a narrative in the sequence? Is there any coherence between each email? Or is it a disjointed series of "please buy" notes?

There are dozens of factors to consider, but I'm willing to bet that you can make some adjustments to your marketing sequence that will help you convert more customers.

If you'd like, I'm happy to jump on a call with you to go through the sequence and see where improvements could be tested. Schedule a call and we'll get started.

Good luck!