Question
I have a 7 email autoresponder series that I send out evey 7 days after the users registers on my website.
However, based on the data I collect; I notice that the customers I do get immediately sign up for my service. So they will first register on my site and they either sign up immediately or they sign up 2 days later...this has been the ongoing patter I have seen.
So all other registered users that don't become customers start receiving my 7 day email autoresponder series, and I can see I have a 20% email open rate on the emails I send but NONE of these users ever sign up as a customer.
I give them discounts, coupons, and other incentives within my email autoresponder series but it does nothing. I don't understand why my email autoresponder series do absolutely nothing for customer acquisition.
Maybe in my industry or the services I offer don't work well with "email autoresponders" like they do in other industries or services? Or maybe my autoresponder emails don't offer what the "registered user" is looking for even with my discounts?
Answer
It could be many factors including the offer, the incentive, the price and the product/service. You need about 250 responses to have a valid test. You are describing and email/drip campaign for conversion. This campaign needs to nurture that prospect from the start to the finish line through a series of steps (sales cycle called AIDA - awareness, interest, desire, action). Let me know if you need assistance or would like to set up a call to describe your product/service/pricing/offer in greater detail. Will be glad to assist.
