Question
I need an advice about marketing strategy of our service's flagship app (iOS). I've already done some most advised steps and I've seen the positive results, but now my downloads has been stoped at the same point - I have about 1600 downloads every day and this amount does not grow.
I have made:
-ASO,
-PR,
-Publications on app reviews websites.
Please advise what can I do else.
Thank you.
Answer
If you are trying to shift traffic from existing website to app use interstitial blocking pages. While somewhat annoying for users that just want to view content on the web they are very effective at directing traffic to apps. They're far more effective than the default iOS smart banners that are easily ignored. We found this for both iPhone & iPad use cases at Diapers.com (I also saw similar data from zappos) also once users dismiss interstitials or smart banner adding contextual links like "view XXXX page in the app" can prompt users when they're more committed as opposed to on first view.
