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Product Design: What are the pros and cons of building an app versus a responsive website as an MVP?
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Pamela Hazelton, Conversions, marketing, ecommerce and content. answered:

My rule of thumb is this: Unless you must harness specific features available only by building an app, build a mobile site. Mobile sites can get much more traffic and usage because the user does not have to install yet another app that takes time and space on the device.

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