Loading...
Answers
MenuGrowth Hacking a Technology Startup
I see a lot of new great gadgets, advanced cleantech products, or to speak in general terms, a great number of technology-based startups who have a hard time selling outside their country or traditional markets. So I wonder if there is a way to setup a company that, say, identifies great gadgets, then approaches those startups and helps them boost and growth hack their sales internationally.
In short, how do you growth hack, or, for those despising this term, boost sales for non-internet startups?
Answers
You'll need to get much more specific.
WHO is the audience?
WHY would they want these "gadgets"?
What problems are you solving, for what audience, that they will pay you to fix?
Do you know what size problem warrants your involvement?
Honestly, your question is so vague right now it can't clearly be answered. Niche it down. You're matching up a buyer with a seller. Who are these people?
It sounds like you'd like to be in a position to help startups grow, and know strategies for that.
The answer is that it depends on what you'll be doing and the nature of the startup you're helping. There are a number of generic tactics you can use, however it mostly depends on the nature of the startup you'll be helping.
Not all of startups might want to grow internationally. For those that do, they might not have a hard time growing outside of their country, it depends if their offer can be monetized outside their regions and traditional markets.
Give us an example of a startup, and while you're at it, here are some quick generic strategies: http://blog.import.io/post/10-minute-growth-hacks-that-will-jumpstart-your-marketing-strategy
hello, I'm a growth hack marketer and MBA growth and sales coach.
I'm not sure what your intent it, but I would assume that you are considering in doing this yourself. If that's the case then being a growth hacker would already know the answer. find the applicable interested parties, the websites where they congregate, venues, find out their interests, then find a single focus of need across these startups and promote your services to the world around them- hack your way in front of them. Use this a test to prove your GH abilities.
Related Questions
-
What does a business development role entail when it comes to hiring?
I think you should first really step back and ask if you need that role filled. Are your sales growing? Are they growing as quickly as you'd like? Do you think someone could push that needle? I've worked at companies with strong focus on sales and some where there were no sales people at all. It depends on your niche and who your customers are. Depending on your outreach methods, perhaps you need to hire someone with a strong sales background who's going to pick up the phone and start cold calls all day, or maybe you just need someone to handle your marketing better and help you out with some Adwords campaigns. Business Development is a big term, and it can cover a lot of things, most commonly sales... but salespeople aren't right for every business. So, look at your existing success. What sorts of things bring in the money now... and look to amplify those existing efforts before you go breaking new ground. You should be looking for someone who complements your existing success and can continue to tell that story, in your existing playing fields, and gradually moving into new areas. I know this was a vague answer, but I hope it helps.Sam LawrenceSL
-
What is the best sales material to use to support a B2B outbound strategy. And what should be the order of outreach? I.E email, phone call, mail?
People hate calls. People hate emails. People hate mail. Do you really want your first impression to be that of an interloper and a pusher? Then again, most recipients aren't event going to look at what you send them. What is your niche? Office managers for private family healthcare providers in Peoria? Athletics department directors for NAIA schools? Sales managers at wholesale car dealers that make over $180 million per year in gross revenue? Know your niche and define your buyer (and it better be the CIO or VP). Is your buyer female or male? Older, middle age, or younger? What about her or his college education? What does he drive? Where does he live? Where does he eat his lunch and get his coffee in the morning? What does he read? Etc. Go to your buyer. Find congregations of your buyer. Professional associations. Conferences. Meet-ups. Trade shows. Offer to do free presentations--not on your product but on best practices or trends you observe in the industry. Make your presentation about solving problems your buyers deal with every day. Write blogs or columns for media they read. Again, focus on what they need/want to read. You will have a hard time keeping enough business cards in stock and click-throughs from your byline. This is a true "targeted outreach campaign." Don't waste your money and time with anything less than this. You're going to do great. Please let me know if you'd like to talk about it more!BT IrwinBI
-
How has Uber grown so fast?
Obviously, they do the fundamentals well. Good brand. Good experience. Good word of mouth. Good PR. Etc. Etc. But after my interview with Ryan Graves, the head of Global Operations at Uber (https://www.growthhacker.tv/ryan-graves), it became clear that they are operationally advanced and this is a huge part of their success. I'll explain. Uber isn't just a single startup, it's essentially dozens of startups rolled into one because every time they enter a new city they have to establish themselves from essentially nothing (except whatever brand equity has reached the city ahead of them). This means finding/training drivers, marketing to consumers, and building out local staff to manage operations for that city. This is where Ryan Graves comes in. He has a protocol of everything that must be done, and in what order, and by who, to ensure the best chance of success in a new city. So how has Uber grown so fast? Essentially, they figured out how to grow in one locale and were relentless about refining their launch process to recreate that initial success over and over in new cities. No plan works for every city, and they've had to adapt in many situations, but it is still a driving factor for their success.Bronson TaylorBT
-
If you had to pick the most important metric from Dave McClure's AARRR? What would it be and why?
Retention - if you build something people want/use AND come back and use often, then you can usually figure out a business model to make it work (if there's a big enough market).Dan MartellDM
-
What is the best growth hacking strategy for a travel website?
Before you spend $ or time marketing your service / website, ensure that your brand itself is quite strong. For example, if your name or domain is awkward, ambiguous, or off-putting, then every dollar and hour you spend promoting your brand will work less efficiently in your favor than if you were spending the same amount of money and time marketing something more robust and attractive.Joseph PetersonJP
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.
