Loading...
Expert
MenuJoão Alexandre Digital Strategist
A minha consultoria é para empreendedores criativos que conhecem os seus negócios e público-alvo, mas ainda não têm mão firme em marketing ou estratégias online.
10
Calls |
8
Reviews |
![](https://s3.amazonaws.com/clarityfm-production/charities/logos/1/original/charity_water.jpeg?1327007697)
- Reviews 8
- Answers 4
The call was conducted in English which João is fluent in. He has a good way of structuring and wrapping things up. Very helpful call. Thank you!!!
The acoustics have been awful though.
Boa tarde. Após conversa telefónica com o João Alexandre é com satisfação que digo que bastam alguns segundos, minutos para que uma pessoa mude ou reorganize o seu mindset. Pequenas mudanças hoje, que se traduzem em grandes resultados amanhã. O João tem essa capacidade. Quer eu, quer a Rute agradecemos a partilha de ideias. Obrigado.
Source: Clarity José Luís Araújo Apr 29, 2015O tempo passou a voar. O João fez perguntas bastante pertinentes que me fizeram repensar sobre a forma como abordo e procuro os meus clientes. Deu-me ainda alguns insights sobre user experience do meu website.
Source: Clarity Ricardo Macedo Feb 18, 2015Uma conversa bastante informativa. Como é habitual, os seus conselhos são úteis, informativos e a sua consultoria é uma mais valia para empreendedores.
Source: Clarity Veronica Reis Nov 5, 2014O João mostrou-se um ótimo consultor. Teve a preocupação em perceber a área de negócio e, principalmente, em apontar soluções que confiram maior retorno às empresas com que trabalham. Bom conversador, atento ao detalhe, inovador e profissional!
Source: Clarity Dany Manuel Fernandes Oliveira Sep 23, 2014Sem dúvida uma hora bastante esclarecedora e produtiva!
As explicações dadas foram claras e assertivas, o que acaba por motivar o trabalho e a discussão das temáticas abordadas.
Obrigada!
Source: Clarity Lorena Souza Sep 18, 2014O João foi capaz de fazer perguntas muito relevantes e ajudou-me a ganhar perspectiva sobre melhorias que posso implementar na minha empresa. Recomendo vivamente
Source: Clarity Nuno Morgadinho Sep 18, 2014☝ Stand out
It's not enough to work hard, you also have to sell yourself the same way, and that's where most people fail. Being an expert is important, but it's not enough. Anyone wanting to impact other people's lives and get results also needs to be recognized by their expertise. It's like having the most awesome product in the world but nobody knows about it.
While sharing your knowledge in blogs, YouTube, Twitter, Linkedin can help attract people that think like you do and may be able to pay for what you know, social media also mean more competition. That's the problem these days, there's a lot of noise.
☝ You can start by
♢ building a network of people you trust, those that can help you improve your ideas before you get them out into the world
♢ building an audience of people relating to your niche, by sharing your ideas
☝ Sharing is caring
Don't be afraid of sharing your knowledge for free. You don't need to give away everything, focus on the benefits of what they need to do, and less on the how. People hesitate to pay a lot for consulting, workshops or your product if they don't know who you are or what you think.
Look at what other people have done: Gary Vaynerchuk rose to fame by making videos promoting his wine business. Since then, he's been recognized as a social media guru, hustler, author of best seller books and TV appearances. He built his reputation by making low budget videos, getting them online and hustling so that they would be noticed.
☝ Have your own voice
If you're an expert and you want to be known, you need to stand out. In the real world, there are other experts in the same niche you're in, so you don't want to be like everyone else. When you stand out, you'll be the one that people will go to when they need a problem solver.
You can't be doing what everybody else is doing, and repeating the same mantra. Have your own mantra, and don't be afraid to have a different opinion. If they go left, you go right, if they go down, you go up. You'll eventually be seen as someone who isn't afraid to go against the herd, confident enough to tell it like it is and people will start seeing you as a leader.
It sounds like you'd like to be in a position to help startups grow, and know strategies for that.
The answer is that it depends on what you'll be doing and the nature of the startup you're helping. There are a number of generic tactics you can use, however it mostly depends on the nature of the startup you'll be helping.
Not all of startups might want to grow internationally. For those that do, they might not have a hard time growing outside of their country, it depends if their offer can be monetized outside their regions and traditional markets.
Give us an example of a startup, and while you're at it, here are some quick generic strategies: http://blog.import.io/post/10-minute-growth-hacks-that-will-jumpstart-your-marketing-strategy
Technology is just a means to and end, it's often the road to where a problem lies.
Determine what is your problem and why do you need a website.
There is a yes and no answer here. If your brand is going to "stay in place" and offer a single service, then NO. If your company services different locations or different products, that can be good enough reason to have a different color schemes, then YES. However the logo itself (lettering & symbol) should not change.
Just remember that some professionals with a design/graphic background may be too opiniated on this (with good reason, for most), but don't waste too much time around the logotype if you have other more pressing problems (marketing, sales, like some of my consulting clients).
Related experts
-
PCPaul ChaneyDigital marketing consultant, speaker and author. • Lafayette, LADigital marketing consultant, popular speaker and author specializing in helping companies develop content marketing strategies that support business goals and achieve bottom line results.Social Media Marketing • Online Marketing • Social Commerce • Content Marketing • Digital Marketing Strategy • Corporate Blogging • Training & Development • Social Media Development • New Media Marketing • Social Networking Strategy •$2.92/min per minuteNew Arrival— — 0
-
MTMatthew TorenCo-founder at YoungEntrepreneur.com (Acquired) • Vancouver, British ColumbiaSerial Entrepreneur, Mentor & Angel Investor. Co-Founder of YoungEntrepreneur.com ((Acquired by Entrepreneur Media 2010)) Award Winning Author of Small Business Big Vision (Lessons on How to Dominate Your Market From Self-Made Entrepreneurs Who did it Right) - Passionate about teaching kids entrepreneurship! Kidpreneurs.orgEntrepreneurship • Social Media Marketing • SEO • Viral Marketing • Advertising • Marketing Strategy • Content Marketing • Online Advertising • Mobile Marketing • Entrepreneur •$8.33/min per minuteNew Arrival— — 0
-
BUBrandon UttleyDigital Marketing Expert • Charlotte, NC USAI advise SMBs and startups on digital marketing strategies and tactics that get results. Companies turn to me for help with their content strategy, social media marketing, podcasting, marketing automation and online public relations. I have been involved in starting several web development and online marketing companies. I earned the Accreditation in Public Relations (APR) designation from Public Relations Society of America and served as president of the PRSA Charlotte chapter in 2009.Digital Marketing • Public relations • Social Media • Startups • Social Media Marketing • Online Marketing • Marketing Strategy • Content Marketing • Content Strategy • Small Business Consulting •$2.92/min per minuteNew Arrival— 1 20
Related experts
-
PCPaul ChaneyDigital marketing consultant, speaker and author. • Lafayette, LADigital marketing consultant, popular speaker and author specializing in helping companies develop content marketing strategies that support business goals and achieve bottom line results.Social Media Marketing • Online Marketing • Social Commerce • Content Marketing • Digital Marketing Strategy • Corporate Blogging • Training & Development • Social Media Development • New Media Marketing • Social Networking Strategy •$2.92/min per minuteNew Arrival— — 0
-
MTMatthew TorenCo-founder at YoungEntrepreneur.com (Acquired) • Vancouver, British ColumbiaSerial Entrepreneur, Mentor & Angel Investor. Co-Founder of YoungEntrepreneur.com ((Acquired by Entrepreneur Media 2010)) Award Winning Author of Small Business Big Vision (Lessons on How to Dominate Your Market From Self-Made Entrepreneurs Who did it Right) - Passionate about teaching kids entrepreneurship! Kidpreneurs.orgEntrepreneurship • Social Media Marketing • SEO • Viral Marketing • Advertising • Marketing Strategy • Content Marketing • Online Advertising • Mobile Marketing • Entrepreneur •$8.33/min per minuteNew Arrival— — 0
-
BUBrandon UttleyDigital Marketing Expert • Charlotte, NC USAI advise SMBs and startups on digital marketing strategies and tactics that get results. Companies turn to me for help with their content strategy, social media marketing, podcasting, marketing automation and online public relations. I have been involved in starting several web development and online marketing companies. I earned the Accreditation in Public Relations (APR) designation from Public Relations Society of America and served as president of the PRSA Charlotte chapter in 2009.Digital Marketing • Public relations • Social Media • Startups • Social Media Marketing • Online Marketing • Marketing Strategy • Content Marketing • Content Strategy • Small Business Consulting •$2.92/min per minuteNew Arrival— 1 20
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.