Loading...
Answers
MenuGrowth Hacking a Technology Startup
I see a lot of new great gadgets, advanced cleantech products, or to speak in general terms, a great number of technology-based startups who have a hard time selling outside their country or traditional markets. So I wonder if there is a way to setup a company that, say, identifies great gadgets, then approaches those startups and helps them boost and growth hack their sales internationally.
In short, how do you growth hack, or, for those despising this term, boost sales for non-internet startups?
Answers
You'll need to get much more specific.
WHO is the audience?
WHY would they want these "gadgets"?
What problems are you solving, for what audience, that they will pay you to fix?
Do you know what size problem warrants your involvement?
Honestly, your question is so vague right now it can't clearly be answered. Niche it down. You're matching up a buyer with a seller. Who are these people?
It sounds like you'd like to be in a position to help startups grow, and know strategies for that.
The answer is that it depends on what you'll be doing and the nature of the startup you're helping. There are a number of generic tactics you can use, however it mostly depends on the nature of the startup you'll be helping.
Not all of startups might want to grow internationally. For those that do, they might not have a hard time growing outside of their country, it depends if their offer can be monetized outside their regions and traditional markets.
Give us an example of a startup, and while you're at it, here are some quick generic strategies: http://blog.import.io/post/10-minute-growth-hacks-that-will-jumpstart-your-marketing-strategy
hello, I'm a growth hack marketer and MBA growth and sales coach.
I'm not sure what your intent it, but I would assume that you are considering in doing this yourself. If that's the case then being a growth hacker would already know the answer. find the applicable interested parties, the websites where they congregate, venues, find out their interests, then find a single focus of need across these startups and promote your services to the world around them- hack your way in front of them. Use this a test to prove your GH abilities.
Related Questions
-
How has Uber grown so fast?
Obviously, they do the fundamentals well. Good brand. Good experience. Good word of mouth. Good PR. Etc. Etc. But after my interview with Ryan Graves, the head of Global Operations at Uber (https://www.growthhacker.tv/ryan-graves), it became clear that they are operationally advanced and this is a huge part of their success. I'll explain. Uber isn't just a single startup, it's essentially dozens of startups rolled into one because every time they enter a new city they have to establish themselves from essentially nothing (except whatever brand equity has reached the city ahead of them). This means finding/training drivers, marketing to consumers, and building out local staff to manage operations for that city. This is where Ryan Graves comes in. He has a protocol of everything that must be done, and in what order, and by who, to ensure the best chance of success in a new city. So how has Uber grown so fast? Essentially, they figured out how to grow in one locale and were relentless about refining their launch process to recreate that initial success over and over in new cities. No plan works for every city, and they've had to adapt in many situations, but it is still a driving factor for their success.BT
-
What is a good/average conversion rate % for an e-commerce (marketplace model) for customers who add to cart through to purchase order.
There is quite a bit of information available online about eCommerce conversions rates. According to a ton of sources, average visitor-to-sale conversion rates vary from 1-3%. This does not mean the Furniture conversions will be the same. The bigger problem is that visitor-to-sale conversions are not a good data point to use to measure or tune your eCommerce business. All business have some unique friction factors that will affect your final conversion rate. It's very important to understand each of these factors and how to overcome them. The best way to measure and optimize is to take a conversion funnel approach. Once you have defined your funnel you can optimize each conversion rate to better the total effect. For example: Top of the funnel: - All web site visitors, 100,000 / month First conversion: View a product page, 50% of all visitors Second Conversion: Add to Cart, 10% of people who view products Final Conversion: Complete Checkout, 80% of people who put items in a cart In this example we see that only 10% of people who actually view products put them in to a cart, but 80% of those people purchase. If you can figure out why visitors are not adding items to their cart and fix the issue to increase the conversion rate, revenue should increase significantly because of the high checkout rate. You can use free tools like Google Analytics to give you a wealth of information about your site visitor and their behavior or there are some great paid tools as well.DM
-
If you had to pick the most important metric from Dave McClure's AARRR? What would it be and why?
Retention - if you build something people want/use AND come back and use often, then you can usually figure out a business model to make it work (if there's a big enough market).DM
-
Do I need to hire a "growth hacker" or "growth marketer?" What's the difference?
Anyone who calls themselves something fancy like that is probably one of the 99% in the industry that have no idea what they are doing and will make you hemorrhage money. Find a MARKETER with a proven track record and use them to build an empire. If you don't want an empire and, instead, want to make your friends jealous by bragging about "new hires," then hire a "growth hacker" or "assistant of hardcore development" or "rad visualization chairman" or whatever other stupid position all these failing startups get caught on.AM
-
How do I grow from a one man startup when I don't have the money to hire & don't have skills or time for investors?
Stop thinking you don't have the skills to do something. You can learn anything if you decide to, but assuming up front that you can't (forever) is dangerous. my2centsDM
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.