How fortuitous that I just shared this article on twitter (http://t.co/XG2cAaxAOK) about the surprising turn of today's 'big success' startups from their early days.

One thing in common - none of them were the first in their industry. More than that, their disruption did NOT focus on changing the product altogether, but on how people used a service.

I advise startups on MVP production in healthcare, robotics, food and hospitality as well as technology.

Let's talk about how the 'game changer' isn't driven by the SaaS, but by the customer. I'll help you understand your market and keep yourself flexible for changes as you progress.

Warmly,
Arjun.