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WordPress: How can I target ads in real time depending on the demographic of my site visitors?
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Pamela Hazelton, Conversions, marketing, ecommerce and content. answered:

Unless you develop your own tool, which can be quite expensive, you're probably going to want to use an SaaS tool that allows you to set filters and triggers and display the appropriate content. These all cost money - but some will charge a lower up front cost and operate off a commission.

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