Question
I want to show different ads (my own ads, not any ad network's) according to the demographics of my website visitors (different age groups, different interests, purchase behavior, gender etc). I know there are companies which provide audience data, I'm looking for an easier plug and play and affordable solution.
Answer
Unless you develop your own tool, which can be quite expensive, you're probably going to want to use an SaaS tool that allows you to set filters and triggers and display the appropriate content. These all cost money - but some will charge a lower up front cost and operate off a commission.
