Question
I am laughing a new animation video agency and as this services offers many animation styles the prices may vary, so I would like to take your advice on the following question:
1- Should I offer packages with fixed prices for my designs? For example for basic flat design it will cost x, and for detailed design it will cost x and for custom design style it will cost x, so three packages with paid bonuses as well.
Or is it better just to showcase my portfolio and encourage customers so talk to us?
I have extensively thought about both options and found strong reasons to do both, as the first option where I show fixed prices will show transparency and honesty to the customer, and help them take the decision to work with us or not, it might also slow my growth and put my potential customers off if the prices is not good for them as there will be no room for negotiation.
For the second option, which doesn't show prices and encourages people to talk to us, I feel that direct interaction plays a big role in getting business, but this might also put potential customers off as they may feel that we are not being clear to them and might want to trap them.
From your experience, what is the best approach to tackle this?
Thanks
Answer
It's always risky to offer a service without a price. Most purchasers want to know what a service is going to cost before even investigating.
You might consider three pricing levels: basic, premium and custom. The first two would be set prices for specific packages. The third would be for custom work as defined by customers.
Instead of getting all hung up on pricing, focus on the value that customers will receive. And not just financial value...promote non-financial benefits customers will receive. What will customers get from your service: reduced stress, more time, peach of mind, status?
I don't know enough about your specific work. Happy to help you sort out the pricing structure and the matching benefits & values.