the startups.com platform about startups.comCheck out the new Startups.com - A Comprehensive Startup University
Education
Planning
Mentors
Funding
Customers
Assistants
Clarity
Categories
Business
Sales & Marketing
Funding
Product & Design
Technology
Skills & Management
Industries
Other
Business
Career Advice
Branding
Financial Consulting
Customer Engagement
Strategy
Sectors
Getting Started
Human Resources
Business Development
Legal
Other
Sales & Marketing
Social Media Marketing
Search Engine Optimization
Public Relations
Branding
Publishing
Inbound Marketing
Email Marketing
Copywriting
Growth Strategy
Search Engine Marketing
Sales & Lead Generation
Advertising
Other
Funding
Crowdfunding
Kickstarter
Venture Capital
Finance
Bootstrapping
Nonprofit
Other
Product & Design
Identity
User Experience
Lean Startup
Product Management
Metrics & Analytics
Other
Technology
WordPress
Software Development
Mobile
Ruby
CRM
Innovation
Cloud
Other
Skills & Management
Productivity
Entrepreneurship
Public Speaking
Leadership
Coaching
Other
Industries
SaaS
E-commerce
Education
Real Estate
Restaurant & Retail
Marketplaces
Nonprofit
Other
Dashboard
Browse Search
Answers
Calls
Inbox
Sign Up Log In

Loading...

Share Answer

Menu
Retail: Should I setup and staff a small jewellery workshop to complement our main jewellery business?
JB
JB
Joy Broto Nath , Global Corporate Trainer & Strategist answered:

I believe you should set up a workshop. Jewellery making was good busy work for idle hands. Jewellery making is a viable low investment business for hands-on creatives, but crafting skills are not required. Whatever your motivation or skill level, starting a jewellery-making business comes with its own set of considerations and complications. In the U.S., alone, the jewellery industry generates a hulking $70 billion dollars yearly in sales, with the lion's share in fine jewellery. Read fashion and jewellery blogs daily to stay on top of trends for each upcoming season. One of Erica Weiner's most popular products, customers can personalize the engraved messages on one or both sides of these heart necklaces. That is what Biko founder and designer Corrine Anestopoulos did, launching her collection based on personal style. Success as a newbie in any facet of the fashion industry depends on strong aesthetic, unique design/product, and consistent branding. Before working with a designer to develop your branding and before designing individual pieces, run through a few exercises to define your overall signature. Clip ideas from fashion and jewellery blogs. Never stop being inspired, says Anestopoulous. Once you have established your products' aesthetic and nailed your customer profile, it should be easier to identify an overall look that will define your brand. On the low-cost end, you can set up a basic Shopify store with a free theme and develop the logo yourself using a free online logo-maker. Keep in mind that you will still want to reserve budget for professional product photos. We will discuss the importance of photography for jewellery later in this post. 3DM Jewellery Design Studio has coaching and courses you can use to learn how to design your own jewellery.
Handcrafting jewellery can be one of the most involved yet personal and versatile of the production methods. Depending on materials and design, some methods of jewellery production require specialized training/certification and expensive equipment. In many cases, with an amazingly simple lighting setup, you can achieve great DIY on-white photos of your products, even with your smartphone. Jewellery, however, can be a little more challenging due to its tiny details and reflective surfaces. “Don't skimp on photography,” Anestopoulos says, even if you are on a budget. While working with skilled people will yield better results, it does not have to blow your budget.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath

Talk to Joy Upvote • Share
•••
Share Report

Answer URL

Share Question

  • Share on Twitter
  • Share on LinkedIn
  • Share on Facebook
  • Share on Google+
  • Share by email
About
  • How it Works
  • Success Stories
Experts
  • Become an Expert
  • Find an Expert
Answers
  • Ask a Question
  • Recent Answers
Support
  • Help
  • Terms of Service
Follow

the startups.com platform

Startups Education
Startup Planning
Access Mentors
Secure Funding
Reach Customers
Virtual Assistants

Copyright © 2025 Startups.com. All rights reserved.