Sales is king. It's the only think that can grow a business and also save it. Companies are like people, everyone does things slightly different. Some things work great for some companies, and for others it can be a complete flop. By some of the answers I see on here, there are a lot of praise for design and proper branding. However, I've seen a beautifully designed and incredibly branded company fail miserably; and I've also seen a brutally branded company flourish with millions in revenue.

The only difference was that one produced sales, and the other didn't. It doesn't matter how you get there (of course it needs to be ethical), but companies need to produce sales. It depends on your sales strategy and approach to marketing. A business with poor branding must have a strong sales team. Vice versa, a company with fantastic modern branding must execute creative marketing strategies to bring in sales. Including partnerships, email marketing, paid advertising, and others.

Moral of the story is that the one thing that works best in my company isn't going to be the best thing in yours. The only differentiator between good and great companies is customer service, or, unwavering service in general. You must make your customers and clients love you.

Let me know if you have any questions. Just message me. I'll help you develop a winning sales strategy. That's all I do.