There are a few things that come to mind:
Marketing strategy is needed
Product Supply Channeling is needed
Sales Support needed
- Look for strategic partnerships with continuing education boards to get points for offering your product to admin & staff, train to use and credit them towards continued education credit requirements – this will give you an edge.
- Add social features to the product – no matter what the product social features should always be included, promoted and facilitated.
- Give out discounts according to services bought from your or subscribed to, particularly for charter schools who might have multiple locations.
- Create a trial version – offer them to half of your market’s largest potential client… make the trial last enough to create a habit after the learning curve, provide support when needed…just wait for trial and habit to pass then the sale should be almost guaranteed.
- This leads to having subscription based services with a free trial in exchange for payment information for after trial.
- Use tools such as paywithatweet.com to encourage sharing w/peers.
- Get affiliate system going for referrals (embassador.com)
- Check in with the city’s dept of economic development – they are often working with local businesses, giving out grants and or prioritizing bids that help local businesses or are by local businesses.
- Hire 1 person for your B2B efforts, have a weekly quota & pay salary.

There are a ton of things you can do, I answered based on what I understood from your question – hope it helps a bit.