See EntireBuyer for my downloadable cost-saving templates.
Give them parts of the product for free and if your product is great they will see the value in spending in you. The reality is that even free costs people time and effort, once you have provided them with value to return costing them money is not that much of a risk because they are already vested in you.
You have to establish differentiation in your marketing. You are up against a lot of generic (and free) competition in this space. Your templates might be better but how will a prospect know that IF you reach the prospect at the right time? I think you'd do well to look closely at your assumptions about your market space and challenge them one at a time via testing. There are ways to reach your market but right now your approach is very broad (at least from what I can tell). There may be crowdsourcing options in your space. There may also be affiliate options. I'd be happy to go through your business with you and look more deeply if you'd like to schedule a call.
Just my thoughts.
- Would buyer ward people off? If there is a benefit to your domain, that would be the first step to influencing.
It appears you are in the Elearning niche. Which i have some experience with. From split testing a dozen or so landing pages. Try removing all the prices entirely and focus on delivering value.The landing page might subcommunicate "this person is just trying to sell me rather than solve my problem". You will notice very few landing prices.With your years of experience as it appears I know a video explaining your story of would be immensely valuable to convert People don't pay for content, they pay for their pain point being solved :)