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A company like that might turn some of the design thinking of the makers and engineers against it's own process issues and ask the creative culture to creatively and collaboratively solve it's own issues. I've had clients hold periodic closed-door meetings where staff teams had to solve internal problems and present their solutions to other staff teams for a "vote" on what gets implemented. Essentially they run their own innovation lab but the target isn't on product, but on process and matching new processes to internal needs that, when done correctly, achieve buy-in.
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