I’m sitting with a great opportunity to deliver a digital solution for one of our clients. How do I pull it all together right now?

Here's an evernote file of things I've found and liked around the internet re: 2 sided marketplaces. All digital, although not sure exactly how "successful" they are - but more for reference. Quality / Copywriting https://www.yourmechanic.com/works#mechanics https://www.airbnb.ca/?locale=en http://powhow.com/ Community Engagement http://www.houzz.com/ideabooks https://www.healthtap.com/ https://www.airbnb.ca/wishlists/popular https://www.wello.com/class/set/Yoga/ Categories / Search http://www.etsy.com/ http://fiverr.com/ https://www.airbnb.ca/s/moncton?source=hdr http://takelessons.com/search?q=4gq30T Deliver of Service www.hotelstonight.com www.uber.com https://www.medicast.co/ www.wello.com www.takelessons.com www.taskrabbit.com How it works https://www.taskrabbit.com/how-it-works https://www.zaarly.com/howzaarlyworks http://takelessons.com/students/how-it-works https://www.wello.com/how-it-works/ https://www.medicast.co/how-it-works https://www.healthtap.com/#how_it_works https://www.wello.com/how-it-works/ https://www.odesk.com/info/howitworks/client/ http://www.guru.com/emp/takeTour.aspx The Why http://nest.com/smoke-co-alarm/why-we-made-it/#nobody-ever-looks-up Supply Side https://www.elance.com/q/find-work http://www.guru.com/pro/index.aspx https://www.odesk.com/info/howitworks/contractor/ http://takelessons.com/teachers https://www.zaarly.com/selling http://www.skillshare.com/teach https://www.udemy.com/teach/ www.powhow.com/open-your-own-studio https://www.airbnb.ca/rooms/new Conversions http://www.justanswer.com/ http://www.skillshare.com/ Referals http://www.powhow.com/open-your-own-studio uber.com/invite/rjif2 Subscriptions http://www.powhow.com/open-your-own-studio http://premium.docstoc.com/subscribe/plans http://www.rocketlawyer.com/plans-pricing.rl Help Center http://help.zaarly.com/ https://www.airbnb.ca/help Pricing http://www.rocketlawyer.com/plans-pricing.rl http://www.powhow.com/open-your-own-studio http://premium.docstoc.com/ http://mixergy.com/premium/ http://wistia.com/pricing https://teamtreehouse.com/subscribe/plans

Start with creating your USP (aka Message). This message will be the statement that sums up the reasons for doing business with you from THEIR perspective based on what THEY want (versus why YOU think they should do business with you). It may feature a unique ability your company can provide - some feature or benefit or experience that they either can't get anywhere else or that you do better than anyone else - and I'd strongly suggest it NOT be based on your low pricing. To do this - get very clear about what pain (or problem) your business gets rid of (or solves) and what promise you make to your market. For example: When you say "excellent quality" and "affordable"... what exactly does that mean and why should your market care? -How will they KNOW it's "excellent" (according to them)? And do they want excellent? Maybe they want fast... -What does "quality" mean and how will they know? If you fix my cellphone and it works... How is that qualitatively different from anyone else fixing my phone? Isn't fixed the same as fixed? -What is "affordable"? And affordable for whom? Lastly - When you say "specialize" - and then say cellphone and tablet repair... Does that mean you specialize in ALL cellphones and tablets? Because when you say "cellphones and tablets" it sounds more like you generalize in a type of handheld electronic product. A specialist is an expert in a small area of products or services. Think deep and narrow. For example - You can specialize in repairing a certain brand - Such as "we specialize exclusively in the repair of Samsung cellphones and tablets"... Or you can specialize in the repair of devices running on the Android platform.... (you get the idea) Once you find your USP - use it in all of your inbound and outbound marketing platforms. I wish you the best of luck in your marketing efforts! -David

I know of a marketing executive at an online university. I will ask him your question and let you know what I find out. Cheers, Frank

You have a lot of options to market to boomers and seniors. That age group is facebook's fastest growing segment. Build ads that target that age group and think about having a facebook page to supplement your efforts there. Older people search just like the rest of us as well, so build an adwords campaign around keywords that might align with your product. Contact me if you'd like to chat about some options or need some help building your campaigns. Good luck!

I think Facebook is great for really targeting your audience and you’re on the right track. But I think you can have a better funnel than that. I find, for getting better conversion today, it is better to get your Facebook traffic off of Facebook as fast as you can to your offer and into your funnel. It is more effective for driving actual sales. If you’re just looking for social branding etc. then your funnel might be ok. A very effect strategy is to create either a video or report that you give away to your audience in exchange for an email. It should be something that helps solve or bring to light the problems patients are suffering from and how to go about solving them. Then mention how having a great Chiropractor can solve all of that and can be the most effective way to get ride of the pain. I would also have some things in there that would help them in other ways. Then I would send them to an event or webinar with your top Chiropractor and you in an interview / reveal-all type webinar to educate your lead and manage their fears of going to a Chiropractor. You could tell them that the first step is making an appointment for an assessment. You should make it easy for them to find the best and most effective Chiropractor in their area. You might have a discount on the assessment only available to them for being on the webinar to get them to sign up at the end of the webinar. By the way, once this is recorded, you can make this evergreen so you don't have to do a webinar all the time. As long as you are reaching more and new people with your Facebook campaign you won’t have to change the video all the time.

Once you have people signed up to make an appointment, make sure they are also putting a deposit of a 100 dollars or something down. This will increase your show rate for the Chiropractors. Then give them a voucher for that Chiropractor, for more than you’re asking for at the deposit for services, to use with that Chiropractor. Allowing you to prevent cancelations etc. so that their getting their money back in the form of a voucher for services which, by the way, is not a discount and shouldn’t diminishing your Chiropractors Rates. This strategy I have used in several markets that has produced more prequalified leads and patients / customers. Remember to test, track and know your metrics. You’re going to need to make some tweaks in the beginning, but this can be very effective for you. So to recap: 1. Setup a landing page with your offer in exchange for an offer. You can build this in software like Leadpages.net or Megaphoneapp.com 2. Make your offer downloadable if an ebook or white paper or present your video after. I recommend using Wistia instead of YouTube for playback as you will be able to have heat maps of your video to know where your fall off points are. You can also make this page with the software mentioned above. 3. Use an email autoresponder to engage your lead and email them about the event you’re doing after they had time to read or download your materials. Or, if a video, I would just pitch them at the end with a link below the video to automatically register. 4. Put on a webinar with your guest using either GoToWebinar or Google hangouts if you know how to set that up. 5. Make sure you have your appointment getting page with your the down payment created. You can use several different type of scheduling services so you can automatically deliver the lead/ appointment to the chiropractor. To Note: The reason I don’t send the visitor to the webinar first is because it is better to get the visitor predisposed to your information before asking them to commit to a webinar and when you do it the way I played out, you will have a much better show rate. This is it in a nutshell. Obviously there is more to it. If you need another funnel idea I am hear to help. I have used other effective strategies in the past to also make money on the front end to make your advertising free. It just depends on what you want to do and how advanced you want to get. Hope this helps give you some ideas. :) If you need help implementing something like this just let me know.