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Expert
MenuMichael Assad Ex SaaS CEO, now investor, CEO in rail industry
CEO of Argenia; Co-founder, past CEO of Agility CMS; Co-founder Inner Circle Meetups; Founder, Recall Media. Entrepreneur for life who loves helping others.
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11
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Areas of Expertise
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MA$2/min per minuteNew ArrivalGenerating Inbound Leads for B2B BusinessesMichael Assad • Toronto ONCreated 10 years ago in Sales & Marketing / Inbound MarketingI have developed a methodology for generating inbound leads that brings in over $1,000,000 a year in business. It's not as hard as you think!Michael Assad Toronto ONNew Arrival
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MA$2/min per minuteNew ArrivalTopgradingMichael Assad • Toronto ONCreated 10 years ago in Business / Getting StartedHave you noticed that a handful of your employees seem to get most of the results? Those are the greats. I can help you fill your company with the top 10% of people available.Michael Assad Toronto ONNew Arrival
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MA$2/min per minuteNew ArrivalBootstrappingMichael Assad • Toronto ONCreated 10 years ago in Funding / BootstrappingI started a web development company as a freelancer in 2002. I bootstrapped it into a successful SaaS software company that I sold in 2013. I love doing more with less!Michael Assad Toronto ONNew Arrival
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MA$2/min per minuteNew ArrivalSoftware as a ServiceMichael Assad • Toronto ONCreated 10 years ago in Business / Getting StartedI am the co-founder of Agility, a SaaS content management system. Call me to bounce ideas about pricing, feature management, marketing, sales and strategy for SaaS products.Michael Assad Toronto ONNew Arrival
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MA$2/min per minuteNew Arrival50/50 PartnershipsMichael Assad • Toronto ONCreated 10 years ago in Business / Getting StartedI recently exited Agility CMS, a successful SaaS software company. Let's chat about what works, what doesn't work, and how to get the most of a 50/50 parternship.Michael Assad Toronto ONNew Arrival
- Reviews 11
- Answers 13
Mike is among the hardest working, focused and dedicated businessmen I've known throughout my career. I can say with total confidence that he's someone to watch, and in turn, the same can be said for Edentity.
Source: LinkedIn Joshua Platz May 2, 2015Michael is an excellent manager with a strong business sense. He is always a great source for advice and ideas and is always willing to help out.
Source: LinkedIn Mike Mckinnon May 2, 2015Mike Assad is a solid leader; he and his company have developed the most robust content management technologies on the market. The level of expertise you find when working with Mike and Edentity is second to none. I highly recommend Mike and Edentity for any technology project using Microsoft.net platform. They can build it, they have the technology.
Source: LinkedIn Geoff Whitlock May 2, 2015Michael and the eDentity company have provided Dotfusion with great service and intelligent solutions related to advanced application and CMS development.
Source: LinkedIn Chris Bryce May 2, 2015It has been great to work to Michael and Jon from Edenity. They were very professional and punctual with their project delivery even when we had tight deadlines. Looking forward to working with them again.
Source: LinkedIn Raja Shankar May 2, 2015Michael and his team have created a fantastic, dynamic and content-managed website for Integrity Incorporated. It's distinctive and really captures our focus on ethical work in comliance and business governance. Hard to do! We love our site.
Source: LinkedIn Carolyn L Burke May 2, 2015Michael is a friend and business contact of mine. Stand up guy with a lot of integrity. On a personal and business level Michael puts his all into situations and is constantly there for you.
Source: LinkedIn Andrew Stockton May 2, 2015I worked with Michael in different capacities: as a contractor to Edentity and later as a client to which Edentity delivered excellent web applications.
Michael is a very smart and honest professional with great analytical skills and business instinct.
I highly recommend his and Edentity's services to all organizations or individuals in need of in-depth .NET knowledge.
We recently engaged Michael's company Edentity to redevelop our website. Michael played a key role in managing the project and keeping everyone involved on track. He was able to quickly understand our business objectives and translate them into practical online strategies.
Source: LinkedIn Derek Mercey, HBBA May 2, 2015Working with them as contractors on a .NET project, I found Michael Assad and his colleagues to be extremely well-organized, both in terms of project management and development methodology. I'd recommend Edentity's services!
Source: LinkedIn Shawn Syms May 2, 2015

I was just in Thailand working for 2 weeks and I wouldn't worry about political issues. There are a lot of amazing places for remote work there that would support an active lifestyle.
My experience in Costa Rica last year was also excellent. I worked for 2 weeks there and didn't have issues with internet. I was in a fairly remote area as well.
SF is super expensive, but probably the best place to be for a web developer if you can afford it. You will probably get weather that dips below 10 degrees in the winter though. Wth incessant rain to boot.
Check out www.nomadlist.com for rich info on the best places in the world to work.
My wife and I are looking to do the same - from Toronto as well. Looking forward to seeing some other answers!
LOL @ Columbus Ohio ;)


I would start by calling media buying agenices. You're in NY, so no shortage of those :)
Sounds like you have experience cold calling, so maybe do the calling yourself until you gain traction with a couple of agenices. If you build good relationships and show results, you should get the same agencies coming back and buying for different clients.


You could try building relations with the big advertising agencies. They have access to huge consumer brands who are all jumping on the content bandwagon. These brands have lots of money to spend.
The agencies can provide a steady pipeline of work. They can help build your portfolio of brands while you're relatively unknown. Once you build a profile, you can start approaching the brands directly.
I would stick to companies with $10m+ in revenue. The cheapest customers are also the most demanding.


Does your business provider add value beyond money to counter balance?
Normally, you would share profits according to your ownership stake. If you aren't happy with the current ownership split, maybe you could buy some of his shares.


This is hard to answer without knowing the size of company you are targeting...


Hootsuite jumps to mind!


I wish I knew :)
Maybe someone will answer this if it shows up on the Dashboard :)


Set up profiles on elance and freelancer.com.
Contribute to as many online forums as possible.
Contribute to LinkedIn groups on SQL Server.


It doesn't hurt to learn the ropes on someone else's dime.
I started a web development company right out of school in 2002. The hardest part was winning business because I didn't have much of a network. If I were to do it again, I would prefer to work somewhere first for a couple of years.
However, if you can't find the right opportunity and you feel ready to start a business, then go for it! It worked out okay for me :)


You have the power to make or break this persons holiday - maybe the last one he will get for a while.
What if the roles where reversed? What would you want?
It's only one week...
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