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Payments: What are the convincing reasons to get about 50% of the total payment as an advance from a B2B customers for any cloud based offerings?
KC
KC
Katherine Chalmers, B2B software marketing pro answered:

If the reason you're charging the advance is to cover setup costs, why not position an initial pre-payment as a one-time setup fee instead of an advance payment? This is common and would be less likely to generate push-back as a payment timing negotiation.

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