Question
I'm preparing to launch a marketplace that will promote SaaS products and services. This marketplace is an extension of an existing product that launched a month ago and is slowly building up.
Our site doesn't have much traffic yet (1k unique a month), but we expect this will go up significantly over the coming months.
Is it silly to think I can sell some early advertising packages to SaaS vendors (pre-launch), to help bankroll growth of the marketplace?
I had mulled over the idea of offering something like 2 to 3 months of prominent product placement in their respective categories for really cheap (e.g. $250 - $500) while we work to build up traffic.
Since the traffic is low right now there won't any ROI guarantees, but I wonder if sharing the product and marketplace vision with them (which I believe will resonate) and offering a cheap package might convince them it's worth taking a chance? Or is this a pipe dream?
Answer
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