Selling early advertising slots in a marketplace pre-launch?

It's not a pipe dream.

Startups convince investors to give them money for all sorts of reasons and with all sorts of potential ROI. Advertisers at this early stage could be regarded as investors of a kind. If they believe in your project and your game plan, then they might want

(A) to support you
(B) to lock down cheap long-term rates for their own advertising

By supporting you, they help build the audience that gives them exposure. And if they're able to guarantee a lower advertising rate now versus later, then they may see the payoff as worth the risk.

Very similar to pitching a startup to investors. It's only a pipe dream if your rates are too high, you can't identify the right prospects, or you can't present the case effectively. But if your early-bird special is a bargain and if you can find the right people to talk to ... and convince them, then go for it.

Perhaps you could sell them X months but start the clock only after monthly traffic reaches Y. That way, they'd get the preceding months for free, and they'd see that you're properly incentivized to build traffic early.

It's unrealistic to expect anyone other than personal connections to consider your offer at this stage.

I don't recommend any advertisers at this point.* Building traffic should be your only priority. An ad-free site is more likely to gain traction in the early phases - so focus on that. The time wasted seeking advertisers now will just steal time and progress from your efforts to build an audience.

If you want help building the audience, let me know - www.clarity.fm/ryandraving

*If you are committed to pursuing advertisers, offer free ad spots to big name advertisers in order to show social proof to other prospective advertisers you pursue at full price. Bonus here: if the trial advertisers see high ROI (relative to the full price you waived), they are likely to renew at the full price. Additionally, you can offer guaranteed pageviews at a cost that is a fraction of what they are paying now. However, you are so new that most advertisers are not going to take the risk that your site never reaches that volume of visitors.

I would offer them the deal for 4 months with the option to get the same deal for the next 8 months. In the first 4 months they won't be getting a great deal but in the second and third periods they would be getting a really good deal since you would have more traffic and so there would be more value for them

Example: 1st Period (4 months) @ $100 with a total of 4k views based on 1k per month. Avg 2.5 cents per view.

2nd period (4 months) @ $100 with a total of 8k views based on 2k per month. Avg 1.25 cents per view.

3rd period (4 months) @ $100 with a total of 12k views based on 2k per month. .Avg 0.8 cents per view.

They would not be obligated to purchase the 2nd or 3rd period but I would make sure they have to make that decision 15 days prior to the end of period 1.

I hope this helps you. Feel free to contact me for more details. I have done ad sales from $100 to $50k ad contracts.

Understanding Pre-launch marketing will be crucial at this stage. There are multiple types of pre-launch marketing campaigns, strategies, and methods one can use to get the word out about a new company or product. Second, these leads are ultimately your initial “buzz builders” for your company and brand throughout the pre-launch and post-launch. A company will need to create epic, sharable content that those on the pre-launch list will not only consume like wild banshees, but also share with others via email and socially. Even with just a little viral action going on, the ROI on marketing can be astronomical for a company. Let us say a company ran a pre-launch and generated 5,000 leads on their level 1 over a period of 30 days. Meaning, all those leads came into the company directly from their own marketing efforts. In this example, using the 20,000 number, that is 15,000 extra leads that the company had zero acquisition cost. To drill deeper, let us say the average CPA was $4.00 per enrolment into the pre-launch for the company. The company spent $20,000.00 on marketing to obtain those 5,000 leads. The leads are great, but where the rubber meets the road, is how many of those leads take out their wallets and share their credit card with you to buy your product, service, or enrol into your business. This piece is serious business. A mistake, delay, or misstep here can kill the entire pre-launch marketing campaign. There is often an exceptionally fine line a company needs to walk during this phase.
Selling Ad slots means somebody is going to buy it, so before selling you should look at it from buyer’s perspective as well. Here are some of them you need to keep in mind before launching a TV Ad campaign. Regarding your brand, a TV Ad campaign could help you when you are launching your brand, with a campaign dedicated to presenting a new product or the new features of an existing one. Do not forget, TV is the most powerful media, and it is one of the only ones that can touch such a big audience in such little time. If you are correctly led, TV could help you generate a direct response to your website, app or even store. Also, a TV ad could help you multiply the amount of traffic on your website and, therefore, generate more leads. Your TV campaign could also permit you to trigger calls to your call center and motivate TV viewers to know more about you and your services/products. Your audience is not the same in March and in July, on a Monday or a Thursday, at 8 am or 5 pm. Most radio stations say there are six sessions per day – and as you can imagine the breakfast session has a far bigger listening audience than the midnight to dawn session. Most radio commercials are 30 seconds long. Most radio commercials are pre-recorded. Radio advertising rates are lower for pre-recorded commercials, but the added benefit of personal endorsement or interaction often significantly increase the number of responses to the ad.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath

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It’s not a pipe dream at all! Offering early advertising packages can be a smart way to generate initial revenue and build relationships with potential SaaS vendors. Your idea of providing discounted rates for prominent placement while traffic is still growing is a reasonable approach. Make sure to clearly communicate your vision and growth potential to potential advertisers. If you share your plan effectively and offer them a good deal, you might find some vendors willing to take a chance. For some additional insights into launching and marketing platforms, you might find this article helpful: https://www.cleveroad.com/blog/how-to-make-a-casino-website/, which, while focused on casino websites, offers valuable tips on pre-launch strategies and advertising.