Understanding Pre-launch marketing will be crucial at this stage. There are multiple types of pre-launch marketing campaigns, strategies, and methods one can use to get the word out about a new company or product. Second, these leads are ultimately your initial “buzz builders” for your company and brand throughout the pre-launch and post-launch. A company will need to create epic, sharable content that those on the pre-launch list will not only consume like wild banshees, but also share with others via email and socially. Even with just a little viral action going on, the ROI on marketing can be astronomical for a company. Let us say a company ran a pre-launch and generated 5,000 leads on their level 1 over a period of 30 days. Meaning, all those leads came into the company directly from their own marketing efforts. In this example, using the 20,000 number, that is 15,000 extra leads that the company had zero acquisition cost. To drill deeper, let us say the average CPA was $4.00 per enrolment into the pre-launch for the company. The company spent $20,000.00 on marketing to obtain those 5,000 leads. The leads are great, but where the rubber meets the road, is how many of those leads take out their wallets and share their credit card with you to buy your product, service, or enrol into your business. This piece is serious business. A mistake, delay, or misstep here can kill the entire pre-launch marketing campaign. There is often an exceptionally fine line a company needs to walk during this phase.
Selling Ad slots means somebody is going to buy it, so before selling you should look at it from buyer’s perspective as well. Here are some of them you need to keep in mind before launching a TV Ad campaign. Regarding your brand, a TV Ad campaign could help you when you are launching your brand, with a campaign dedicated to presenting a new product or the new features of an existing one. Do not forget, TV is the most powerful media, and it is one of the only ones that can touch such a big audience in such little time. If you are correctly led, TV could help you generate a direct response to your website, app or even store. Also, a TV ad could help you multiply the amount of traffic on your website and, therefore, generate more leads. Your TV campaign could also permit you to trigger calls to your call center and motivate TV viewers to know more about you and your services/products. Your audience is not the same in March and in July, on a Monday or a Thursday, at 8 am or 5 pm. Most radio stations say there are six sessions per day – and as you can imagine the breakfast session has a far bigger listening audience than the midnight to dawn session. Most radio commercials are 30 seconds long. Most radio commercials are pre-recorded. Radio advertising rates are lower for pre-recorded commercials, but the added benefit of personal endorsement or interaction often significantly increase the number of responses to the ad.
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