Do a great video of yourself making art out of horseshoes. Make sure your sound is professional and tell us an engaging story. Cover your interview with lots of B-roll images of you doing your craft. Put extreme close-ups of your tools and materials while we hear you tell your story. Duration 3 to 5 minutes max. Create a unique brand or trade name and make sure you brand consistently each piece of art as well as your web site or blog, so you can become the Gutzon Borglum (he carved Mount Rushmore) of your trade. I wish you success and prosperity.