Loading...
Answers
MenuBusiness Strategy Advice Needed - I want to sell crafts I make (mainly horseshoe art) online. What's the best way to go about this?
Currently I'm on Etsy, Ebay and Pinterest but I haven't made any sales yet (although I am ranked on the first page for every keyword I've gone after). I'm also not getting much traffic. Thanks in advance for your help.
Answers
Do a great video of yourself making art out of horseshoes. Make sure your sound is professional and tell us an engaging story. Cover your interview with lots of B-roll images of you doing your craft. Put extreme close-ups of your tools and materials while we hear you tell your story. Duration 3 to 5 minutes max. Create a unique brand or trade name and make sure you brand consistently each piece of art as well as your web site or blog, so you can become the Gutzon Borglum (he carved Mount Rushmore) of your trade. I wish you success and prosperity.
Great question!
I don't see you provided with example of your products. If you are indeed correct and you garnered good ranking and exposure what it might be (just from what you shared) is :
1. Your products are too expensive for what the consumer is willing to pay. Ask potential buyers, truly people interested in your type of craft and ask for their opinion. Update your pricing accordingly, maybe do a get 2 for price of one part of your model.
2. A lot of entrepreneurs fail to realize that the market they are going for is the wrong on. In your case you might be driving the wrong type of audience with the wrong keywords or not targeted enough.
Mgice these two efforts a try, if it doesn't help
Give me a call for free with code Unthink :) let's figure it out together
I would start by looking at the demand (via search) for what you are offering and where the competition to supply that demand is currently. Happy to discuss in further detail if this would be of interest.
If you've already dived into the world of SEO and aren't seeing good traffic from google results, it is always possible that you're niche isn't that active to start with. But assuming it is active, here's my long and short answer:
Social media is your friend!
I see that you are on Pintrest but are you on others like Instagram, tiktok, twitter, and/or YouTube? I would suggest that you manually drive traffic through these platforms by creating consistent content around your niche. The benefit of this is one, you get extremely targeted traffic, and two, you have the opportunity to establish a direct connection with your audience or target market.
Of course google rankings are great (and hard to pull off) but so is building an active community around what you do and what you make.
Hope this helped in anyway!
Related Questions
-
What advice do you give to a 16 year old entrepreneur with a start up idea?
First, hat tip to you for being a young entrepreneur. Keep it up! If you have the funds to build out your MVP, hire a developer and possibly a mentor. If your idea is marketable, you don't need to give up equity by bringing in a co-founder. If this is your entrepreneurial venture, I would recommend you do retain a coach to help you see all the things you may not know. Have you already done your SWOT analysis? Have you identified your target market? What is your marketing plan? What will be your operating expenses? There are lots of questions to ask. If you would a free call, I'd be happy to help you in more detail. Just use this link to schedule your free call... https://clarity.fm/kevinmccarthy/FreeConsult Best regards, Kevin McCarthy Www.kevinmccarthy.comKevin McCarthy - Founder, BlindSpots.comKM
-
If I have a business idea for a large company, how can I give it to them and mutually profit, without them just taking the idea and squashing me?
Probably not the answer you're looking for, but companies have so many unimplemented ideas that the likelihood of partnering to implement someone else's idea is really low. And besides which, the idea is not something that has much value in and of itself. If you're passionate in the idea, build it yourself. That's the only way you can have leverage.Tom WilliamsTW
-
I have this social media idea,but no coding skills. How do I get someone to do the coding (cant afford to pay them) and not give away half of my idea?
Dilip was very kind in his response. My answer might be a bit on the "tough love" side. But that's for you to decide. My intention, just for the record, is to help you (and those like you) on your path to success. And that starts with having a viable philosophy about entrepreneurial-ism and business. And I'm going to answer this because I get asked some form / version of this question very frequently from newcomers to entrepreneurial-ism. The scenario goes something like this: "I have a great idea. It's amazing, I love it, and I just KNOW it's gonna make me a ton of money. But I have no money right now so I can't afford to (fill in the blank with things like "to build it / create it / market it / etc" or "to hire the required staff needed to work in my business to sell it / develop it / etc"). And I don't want to tell anyone about my great idea because I'm worried someone will steal it and make MY million / billion dollars. But I can't afford to legally protect it either... So how do I launch without the skills to personally create the product AND no money to hire anyone else to do that either??" The answer is ... You don't. Look - let's be honest. All you have is an idea. Big deal. Really. I'm not saying it's not a good idea. I'm not saying that if properly executed it couldn't make you a million / billion dollars... But an idea is NOT a business. Nor is it an asset. Until you do some (very important) initial work - like creating a business model, doing customer development, creating a MVP, etc - all you really have is a dream. Right now your choices are: 1. Find someone with the skills or the money to develop your idea and sell them on WHY they should invest in you. And yes, this will mean giving up either a portion of the "ownership" or of future income or equity. And the more risk they have to take - the more equity they will want (and quite frankly be entitled to). 2. Learn how to code and build it yourself. MANY entrepreneurs without financial resources are still resourceful. They develop the skills needed to create what they don't have the money to pay someone else to do. 3. Get some cash so you can pay someone to do the coding. You'll probably have to have some knowledge of coding to direct the architecture of your idea. So you will likely still have to become knowledgeable even if its not you personally doing the coding. (This is not meant to be a comprehensive list of options... And I'm sure some of the other experts here on Clarity have others to add - and I hope they do) To wrap up - Here's my final tip to you that I hope you "get"... It's FAR more valuable to have an idea that a very specific hungry crowd is clamoring for right now - One that THEY would love and pay you for right now - Maybe even one they'd pre-order because they just have to have it - Versus YOU being in love with your own idea. [Notice I didn't say "an idea that some as-of-yet-undetermined market would probably love"] I wish you the best of luck moving forward.David BermanDB
-
How do you determine if a business idea is worth pursuing?
You ask the customers, and gauge their level of interest. Better yet, get yourself in front of some customers, and instead of telling them what you make or do, ask them what they need. When you notice that many of them need the same thing, and if it is something you can make or provide, you then have a business idea worth pursing.Daniel FreedmanDF
-
As an accounting graduate with no money and no connections, how do I start my own consulting firm? And how do I get clIents?
STOP. DO NOT DO THIS.... I would never want help from someone like you. Don't get me wrong -- you aren't evil (that I know about) but you don't seem have any value that I could pay for. What would you be "consulting" a CEO like me about? How do you expect to make my business better when you don't have a clue about your own business? THAT'S THE TRUTH... Fuck the truth. If you want to get clients then you hustle -- every waking moment. You try an angle and fail and then try a different angle. You can't outsmart your way to bigger results. 2 plus 2 does not equal 4 -- it equals you going bankrupt. If you want to be successful then you need to exert massive amounts of effort to get off the ground. So get your ass out there and start asking everyone you meet: "What is that one big accounting question that's been bothering you for some time now? If I can't help you i'll buy you a cup of coffee" Then just go be a badass...Dan WaldschmidtDW
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.
