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François Bertrand Marketer, Director, Producer

Montreal

20 years of experience as a multi-channel marketer, brand creator and marketing strategist for B2B and B2C clients in several industries. Je parle aussi le français.

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Member since March 2015

Online Marketing

Marketing Strategy

Market Research

Video Production

Digital Media

Brand development

Product Marketing

Brand Awareness

Corporate Branding

Market Planning

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Clarity

François Bertrand

Montreal

20 years of experience as a multi-channel marketer, brand creator and marketing strategist for B2B and B2C clients in several industries. Je parle aussi le français.

$2.50/min

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Online Marketing Marketing Strategy Market Research Video Production Digital Media Brand development Product Marketing Brand Awareness Corporate Branding Market Planning

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Successful Marketing in Quebec

Quebec is a unique market of 7+ million people. Home of some of the biggest shows on earth, Celine Dion made hundreds of millions in Vegas and Le Cirque du Soleil was recently sold for over 1 billion dollars. Quebec is also known for maple syrup, poutine (fries, gravy, cheese), Bombardier snowmobiles and its massive hydro-electrical production.
If you have an existing product or service you want to market in Quebec, I will provide validation of your business plan and insightful information to help you succeed in this lucrative and relatively untaped north-amercian French language market.

Creating the Wow Effect

No matter what type of business or presentation you are pitching to clients, investors or voters, creating a "Wow Effect" at the very beginning of the presentation will increase your chances of success and overall engagement metrics. I will help you create the ultimate Wow-generating idea or punch line for your business presentation, political platform or special cause.

Power Branding

When I created the Leader Auto Resources brand for a B2B Canadian automobile purchasing group, sales went from 82M$ to 175M$ over 12 years. The ultimate purpose of a brand is to talk about your product or service when you are not there to explain your business. I will ask you a set of vital questions about what your future brand should communicate and help you validate any branding idea that you may have in respect of the audience you want to engage.

Attention Coach

Attention is the new world metric for profit. The more attention you can generate, the more money, success, engagement, followers, voters, clients, users, you will have. As your attention Coach, I will empower you to reach your full attention potential with any audience you want to reach across all channels. I will also show you how to leverage the power of context and how to customize your message in relation to your physical or virtual audience.

Member since March 2015

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François Bertrand Marketer, Director, Producer

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