If you assume all other things are equal, why market?
Traditional marketing is becoming more and more ineffective. "Strong marketing" is growth hacking. No question about it.

So if what you heard referred to growth hacking, yes I agree. If they meant - spend more in exposure and cross your fingers your copy / content was catchy enough they download and use... Then I wouldn't agree.

Humberto Valle
Hack Marketer, Curious Learner, Entrepreneur.
Unthink