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I was once told that the best way to differentiate yourself in the world of mobile ecommerce P2P apps is strong marketing. Would you agree with that?

Assuming that all other things are created equally among competitors in the tech startup world, what do you think is the best way to differentiate?

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Humberto Valle Texas Real Estate Investor, Wholesaler, & Airbnb Superhost, Get Advice On Growing Your Real Estate Business answered:

If you assume all other things are equal, why market?
Traditional marketing is becoming more and more ineffective. "Strong marketing" is growth hacking. No question about it.

So if what you heard referred to growth hacking, yes I agree. If they meant - spend more in exposure and cross your fingers your copy / content was catchy enough they download and use... Then I wouldn't agree.

Humberto Valle
Hack Marketer, Curious Learner, Entrepreneur.
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Suresh Venkateswaran, Founder@Lean Foundry, Product & Tech Advisor answered:

In today's mobile app landscape and that too in P2P, there are several players trying to address various use cases. Marketing aside, customers themselves can be great advocates of your product. User experience that delight customers and delivers value will automatically resonate with users. They become your strong advocates. You can the leverage various growth hacking strategies/tools to grow

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