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App Development: What tools to send push notifications and in-app messages do you use? Which engagement type works better?
JR
JR
Jaron Ray Hinds, Creative Growth Hacker // answered:

Both, you must mix and match to keep the consumer guessing.. It sucks to just use one method and beat it into the the prospect.. I currently use Urban Airship and a smaller entity for these type of messaging.. My. Most viral and highest ctr were a mixture of push notifications that lead to media within app that where content gated and once unlocked released not only the media, but also a coupon.. You could update the coupon with a serial number that these pushes would provide.. #SecretSauce

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