A serial entrepreneur, technologist and innovator, Ian is an expert authority on mobile app trends, development and online marketing.
He has worked the world over during the last 20 years, starting and running various internet and technology businesses and can often be found giving seminars on tech trends, online marketing strategies, growth hacking and how he grew his business from zero to £7.5million in just 200 pitches.
Ian Naylor is the founder and CEO of AppInstitute, a leading B2B SaaS platform enabling small and medium sized businesses to create and manage mobile apps without any coding or tech skills.
AppInstitute were recognised as one of the top 50 Creative Companies in England by Creative England and have been featured in leading tech blogs and publications such as Mashable, Forbes, The Next Web, Tech Radar, ZDNet and Android Authority.
Creative England 50
Ian has been featured on the BBC, Channel 4, Infoworld, VentureFest, Business Insider and is a regular contributor to leading marketing communities GrowthHackers and Inbound.org, alongside publications including InfoWorld, Crazy Egg and the InfusionSoft Blog.
Ian is also the co-founder of Hyperise, the Hyper-Personalisation toolkit for B2B Marketers.
The toolkit is focus towards B2B, using our inbuilt enrichment, we’re able to take a prospects business email, or related business and add many more layers of personalization.
Additionally if your prospects are businesses, then you’ll be able to identify ~30% of those anonymous visitors, personalize your website for them, as well as discover them via our Analytics.
🏆 Use Cases
∙ Websites - Personalize your website's text, images and CTAs.
∙ Email - Add Personalized images into your emails.
∙ Video - Embed Personalized images into videos.
∙ Chatbots - Have your bots respond with Personalized images.
∙ Social Outreach - Add Personalized images to your LinkedIn outreach.
∙ Ads - 1-2-1 Personalized remarketing Ads.
∙ Direct Mail - Personalized postcards linked to Personalized websites.