Question
Hello app developers. I am new in this area and need to learn some practical tips on question above.
What works better - pushes or in-apps? What do you use more? How do you implement it - in-house or with external SDK?
Answer
Both, you must mix and match to keep the consumer guessing.. It sucks to just use one method and beat it into the the prospect.. I currently use Urban Airship and a smaller entity for these type of messaging.. My. Most viral and highest ctr were a mixture of push notifications that lead to media within app that where content gated and once unlocked released not only the media, but also a coupon.. You could update the coupon with a serial number that these pushes would provide.. #SecretSauce
