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Mobile Apps: What's considered "Traction" in the B2C app world these days?
TW
TW
Tom Williams, Clarity's top expert on all things startup answered:

Mobile app that has launched: You need ALL of the following:
1) Trending towards or at 100000 installs within first 90 days of launch;
2) Day 30 retention rate of at least 20%
3) Core "MTM" (metric that matters) healthy (dependent on business model, usage model etc)
4) Evidence that growth is just "getting started" with plenty of upside left.

Happy to talk more in a call.

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